Fb has introduced a $10 million Creator Fund to encourage individuals to construct experiences on its Horizon VR platform, which it’s now calling Horizon Worlds. Though Horizon Worlds continues to be in beta, the corporate clearly desires to get extra individuals making content material for the platform to supply extra experiences that might be attention-grabbing to customers.
The funds can be given out “over the following 12 months” in three most important buckets:
- A collection of group competitions to construct “the easiest worlds in Horizon.” Fb will give as much as $10,000 in money for the highest three entrants within the competitions.
- A Creator Accelerator Program that’s “designed to present individuals from various backgrounds a complicated crash course in Horizon Worlds creation.” Fb completed a pilot of the program in September and can settle for purposes in November for the following iteration of this system, which can launch in “early” 2022.
- Funding for builders who’re eager about making “experiences for Horizon in a specific theme.”
The Creator Fund may assist Fb in its huge wager on digital worlds. The corporate has invested closely in its Oculus VR headsets and ecosystem, and CEO Mark Zuckerberg has mentioned he desires individuals to finally see Fb as “a metaverse company.” One instance of what that might appear like is Fb’s Horizons Workrooms app, which is designed to be a VR meeting room for work.
However as Fb is racing to construct out Horizon Worlds and get individuals to create content material for it, it faces stiff competitors from different metaverse makers like Epic Video games (the developer of Fortnite) and Roblox — which each additionally rely closely on user-created content material.
Whereas Fb’s Creator Fund is a constructive step towards making certain creators receives a commission for constructing digital experiences, I’m hoping the corporate invests considerably extra in creators down the road. I think it has the power to; the $10 million put towards the fund is a drop within the bucket in comparison with the more than $10 billion Fb earned in revenue in its second quarter. In any other case, Horizons may flip into yet one more platform the place creators are combating for scraps whereas its proprietor reaps the rewards.