Fb Tales: social media agency launches Ray-Ban good glasses – The Guardian

Fb Tales: social media agency launches Ray-Ban good glasses – The Guardian


Wayfarer-style specs characteristic pair of cameras for photographs and movies, in addition to a microphone and speaker

Facebook lives in your pocket, on the internet, and, in case you’ve purchased the corporate’s Portal video-calling system, even in your kitchen. Now, it desires to discover a residence in your face.

The corporate has created its first “good glasses”, with a pair of cameras to take photographs and movies, a microphone and speaker to take heed to podcasts, and a voice assistant to allow you to do the entire thing hands-free.

If the entire thing sounds, and appears, acquainted, it’s as a result of the idea bears a heavy resemblance to Snapchat’s Spectacles, now of their third technology. It’s not the primary time Fb has been closely impressed by the youthful firm, and even the title of the glasses feels positive to rub salt into the wound: they’ve been named Tales, apparently in homage to the social media format invented by the Snapchat founder, Evan Spiegel, and adopted to revolutionary impact by, first, Instagram, then numerous different websites on the web.

The good glasses are on sale now for £299/$299. Photograph: PR Picture

There’s one remaining wrinkle to the pitch: the glasses don’t really come from Facebook in any respect. As a substitute, the corporate is working with Ray-Ban, on whose traditional Wayfarer designs the hardware has been modelled, and the system will probably be branded as a Ray-Ban product at first.

“Our mission is to assist construct instruments that may assist folks really feel linked any time, wherever,” mentioned Fb’s Monisha Perkash. “We wish to create a way of social presence, the sensation that you simply’re proper there with one other individual sharing the identical house, no matter bodily distance.”

Perkash leads the product workforce on the firm’s Reality Labs division, which has the final word purpose of constructing true “augmented actuality” glasses – units that might ship on the promise – which Google Glass failed to fulfill – of placing a digital layer over actuality itself.

Ray-Ban Tales aren’t that, but. As a substitute, Perkash mentioned, “as we look forward to the expertise to be ok, we’re targeted on what we will allow proper now. We’re delivering the primary pair of good glasses that mix kind and performance.”

Andrew Bosworth, the Fb govt who heads up Actuality Labs, mentioned the glasses had been “designed to assist folks reside within the second and keep linked to the folks they’re with and the folks they need they had been with. [Ray-Ban] has been nothing wanting stellar on this partnership and thru their dedication to excellence we had been capable of ship on each type and substance in a method that may redefine the expectations of good glasses.

“We’re introducing a wholly new method for folks to remain linked to the world round them and really be current in life’s most necessary moments, and to look good whereas doing it.”

Fb has been capable of match a powerful quantity right into a body just some millimetres thicker and 5 grams heavier than a normal pair of Wayfarers. Every wing of the glasses hides a digicam, which mix to shoot 5 megapixel nonetheless pictures and video of as much as 30 seconds with a protracted or quick faucet of the system’s solely button. To date, so just like Snap’s Spectacles, however the Ray-Ban Tales additionally characteristic open-ear audio system to pay attention, and a “three-microphone audio array to ship wealthy voice and sound transmission for calls and movies”. These microphones additionally let the glasses be managed by voice, for a hands-free expertise.

Fb is conscious that the glasses, on sale now for £299/$299, are a tough pitch from an organization with a complicated relationship to user privacy. “That’s why we baked privateness straight into the product design and performance of the total expertise, from the beginning,” the corporate says. “For instance, now we have hardware protections like an influence change to show off the cameras and microphone, in addition to [a] seize LED hardwired to the digicam that shines a white gentle whenever you’re taking photographs or movies to inform folks close by.”

The corporate’s hardest promote won’t be privateness, however the glasses themselves. Snapchat’s Spectacles at the moment are of their third technology, with enhancements every time, but they’ve didn’t catch the creativeness of the goal market. The corporate took a $40m write-down on the worth of unsold stock in 2017.

However Perkash says the corporate isn’t anxious by the comparability. “Truly, you’ve by no means seen glasses like these. They appear identical to commonplace Wayfarers. They appear like trend objects, like one thing you really wish to put on in your faces.

“We consider that this would be the first pair of good glasses folks will really wish to put on.”




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