Google continues upending the cellphone launch playbook with new Pixel 6 teaser – Chrome Unboxed

Google continues upending the cellphone launch playbook with new Pixel 6 teaser – Chrome Unboxed

Often, this time of yr we’re speaking about Google and their incapability to maintain the lid on no matter hardware they’re getting ready to launch. Bear in mind the Pixel three? The Pixel four? How in regards to the Pixelbook, Pixel Slate and Pixelbook Go? All of them leaked, all on the market for everybody to see earlier than Google may really formally unveil them. Leaker tradition is what it’s and there’s no stopping it at this level, it appears, so why not embrace it?

Google appeared to lean into that considering in early August when, after a number of very credible leaks of their upcoming Pixel 6 telephones, they up and shared some official looks at the new phones and the new Tensor SoC that will power them from the inside. Although the small print have been scant, it was actually loads to throw water on the leak flames and by merely acknowledging that the telephones did exist, it stored hype up whereas taking again management of the narrative.

Although a couple of media of us really obtained to carry the telephones, they couldn’t share images, explicit specs or anything Google selected to not share. As an alternative, we obtained reviews of how the units really feel, how they appear, and never a lot else. Over on Google’s Retailer, they don’t share way more information there, both. You possibly can see the telephones from the again, learn a tad bit about Tensor, and take a look on the coloration choices. It was sufficient to offer Google the reigns over this story as soon as once more, and it was a sensible transfer. In any case, leaks have deflated their releases previously, so why not lean into it a bit?

A brand new preview has surfaced

As an alternative of a brand new leak, we’re now getting a brand new, official video from Google for the Pixel 6 and Pixel 6 Professional. This time round, the small print are a bit completely different. As an alternative of official press renders and pictures, we get to briefly see the cellphone in actual individuals’s fingers. We get to see it in the actual world. Someway, for the primary time, this makes the Pixel 6 and Pixel 6 Professional come alive and develop into extra actual.

It appears to be like the identical and there are not any surprises provided within the video (although I’m virtually sure there’s an Easter Egg hiding in there someplace), however seeing the gadget being utilized by people is simply refreshing versus all of the renders we’ve checked out for months.

Google’s new “For All You Are” catchline within the video is fairly good, too. The business principally highlights three principal issues Google need customers to know the Pixel 6 will likely be nice at: studying, evolving and adapting. A lot of that may possible be tied to Materials You and Android 12, however I’ve a sense there’s extra to it than that.

Tensor will permit Google to do issues with the digicam, ML, and AI that they’ve not accomplished earlier than. Positive, Materials You may be an ever-changing, custom-made search for your cellphone, however I don’t see the place that will have something to do with studying or evolving. These sound like ML and AI buzzwords for positive, so I’m hopeful that Google is leaning into these telephones doing issues which are easy, useful, and automatic. We don’t have lengthy to attend and it seems like the ultimate factor Google has left to do is tell us when the official announcement date will likely be.


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