Google continues upending the telephone launch playbook with new Pixel 6 teaser – Chrome Unboxed

Google continues upending the telephone launch playbook with new Pixel 6 teaser – Chrome Unboxed

Often, this time of yr we’re speaking about Google and their lack of ability to maintain the lid on no matter hardware they’re getting ready to launch. Keep in mind the Pixel three? The Pixel four? How concerning the Pixelbook, Pixel Slate and Pixelbook Go? All of them leaked, all on the market for everybody to see earlier than Google might really formally unveil them. Leaker tradition is what it’s and there’s no stopping it at this level, it appears, so why not embrace it?

Google appeared to lean into that considering in early August when, after a number of very credible leaks of their upcoming Pixel 6 telephones, they up and shared some official looks at the new phones and the new Tensor SoC that will power them from the inside. Although the main points had been scant, it was truthfully loads to throw water on the leak flames and by merely acknowledging that the telephones did exist, it stored hype up whereas taking again management of the narrative.

Although a number of media of us really received to carry the telephones, they couldn’t share images, explicit specs or anything Google selected to not share. As an alternative, we received experiences of how the gadgets really feel, how they appear, and never a lot else. Over on Google’s Retailer, they don’t share way more data there, both. You’ll be able to see the telephones from the again, learn a tad bit about Tensor, and take a look on the coloration choices. It was sufficient to offer Google the reigns over this story as soon as once more, and it was a wise transfer. In any case, leaks have deflated their releases previously, so why not lean into it a bit?

A brand new preview has surfaced

As an alternative of a brand new leak, we’re now getting a brand new, official video from Google for the Pixel 6 and Pixel 6 Professional. This time round, the main points are a bit completely different. As an alternative of official press renders and pictures, we get to briefly see the telephone in actual folks’s arms. We get to see it in the actual world. One way or the other, for the primary time, this makes the Pixel 6 and Pixel 6 Professional come alive and change into extra actual.

It seems to be the identical and there aren’t any surprises provided within the video (although I’m nearly sure there’s an Easter Egg hiding in there someplace), however seeing the machine being utilized by people is simply refreshing versus all of the renders we’ve checked out for months.

Google’s new “For All You Are” catchline within the video is fairly good, too. The industrial principally highlights three primary issues Google need customers to know the Pixel 6 shall be nice at: studying, evolving and adapting. A lot of that can probably be tied to Materials You and Android 12, however I’ve a sense there’s extra to it than that.

Tensor will enable Google to do issues with the digicam, ML, and AI that they’ve not performed earlier than. Positive, Materials You’ll be an ever-changing, personalized search for your telephone, however I don’t see the place that may have something to do with studying or evolving. These sound like ML and AI buzzwords for certain, so I’m hopeful that Google is leaning into these telephones doing issues which can be easy, useful, and automatic. We don’t have lengthy to attend and it seems like the ultimate factor Google has left to do is tell us when the official announcement date shall be.

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