With the Pixel 6, Google is “prepared to speculate so much in advertising” and that began with the first online ad on Wednesday. It’s persevering with the momentum with a Pixel 6 UK advert marketing campaign that sees “Google Pixel” be the “proud sponsor” of a brand new British tv present that premiered this week.
Channel four within the UK is airing adverts for Highlife, a “four-part Black British premium ‘docu-ality’ sequence,” that on the internet instantly hyperlinks to the Pixel 6 web page on the Google Store:
Docu-ality sequence following the lives and loves of a bunch of bold, glamorous, younger British West Africans who’re all chasing their very own thought of success
One of many longer promos sees a gold Pixel 6 Professional in one of many character’s arms. The ending slide reveals an current image, however doesn’t seek advice from it by title. Moderately, it’s simply “The brand new Google cellphone.” It’s unclear if this UK advert was accomplished early on — earlier than the “Pixel 6” branding was finalized, or whether or not the “Google cellphone” moniker shall be closely used within the coming months.
That is the first time Google has labored with a UK broadcaster on a “branded leisure led partnership.” For Channel four, this “unique deal” is the most important ever. In addition to “Google Pixel” and the cellphone making an look in ads, Google has funded a “five-part branded leisure social sequence” and different adverts the place there shall be:
the primary actual glimpses of the brand-new Google Pixel 6 cellphone, which has a spread of brand-new digicam options that permit for photographs to feel and look extra genuine.
The artistic sees them being requested a sequence of questions on their lives and tradition to permit the viewers to search out out extra about every of the solid members, while additionally aligning their existence to one of many new Google Pixel 6 options. Actually celebrating each the brand new present and the brand new Google cellphone.
It’s unsurprising that Google is emphasizing the digicam, and it stays to be seen what different options will get instantly marketed.
Extra about Pixel 6:
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