There’s only a few hours to go till Canon formally unveils what it’s calling the “most fun announcement of the yr”, that includes a product – or merchandise – that apparently show “ground-breaking” innovation.
The teaser on the model’s YouTube channel hints that this could possibly be a top-line product, however does not give away an excessive amount of details about what it may truly be – although the teaser’s styling and up to date growth bulletins actually give us some sturdy hints.
Going down at 6am EDT / 11am BST / 8pm AEST, you can watch the massive product reveal stay on the corporate’s YouTube channel, or you’ll be able to join the occasion straight from the Canon homepage, as a substitute.
Though Canon is protecting its playing cards near its chest about precisely what the launch occasion is for, the assertion that it is the most fun announcement of the yr is actually a daring assertion and more likely to be one thing value establishing the livestream for.
On condition that one of many audio system on the occasion is Vladimir Rys, knowledgeable sports activities photographer who has been working within the biz for 25 years and focuses on F1 pictures, we will anticipate this to be a top-range or highly-specced product with credentials that might go well with a photographer like that.
The occasion is hosted by Lucy Hedges, a know-how editor with a background in tv – suggesting that there may be a great video hook for the brand new product, too.
How one can watch at present’s Canon digital camera launch
Canon’s huge launch is being hosted on Canon’s YouTube channel. It begins at 6am EDT / 11am BST. For these in Australia, that works out at 8pm AEST.
The livestream has been embedded above so you’ll be able to watch it straight from this web page, or should you favor, you’ll be able to head straight to the Canon YouTube channel.
To get a reminder simply earlier than the occasion begin, click on the ‘set reminder’ button on the occasion web page and you will be handily notified by e mail when it is about to start.
What can we anticipate from at present’s Canon digital camera launch?
Though the teaser and occasion web page give away little or no, the snippets of information assist us to construct up an thought of what is more likely to be revealed.
The teaser reveals the RF mount, so it will nearly actually be a full-frame mirrorless digital camera, or maybe some new RF lenses – if we’re fortunate, possibly each might be coming our means. Firms would possibly are inclined to huge up their launches, however calling it the “most fun announcement of the yr” after which dishing up a brand new entry-level DSLR would appear unlikely.
On condition that the event announcement for the pro-level Canon EOS R3 was all the way in which again in April, and with the tip of the yr quick approaching, it is attainable that we’ll lastly be attending to see precisely what the heritage producer has up its sleeves for all these professionals who’ve been patiently ready all these months.
As you’ll be able to see from the video under, the teaser’s styling does additionally match that of the unique growth announcement of the EOS R3 again in April.
We already know some issues in regards to the R3 from that earlier announcement. For instance, Canon has already introduced that it’ll have its first stacked, back-side illuminated full-frame sensor and can handle 30fps burst taking pictures with AF/AE monitoring. It’s going to additionally showcase a brand new “Eye Management AF” mode, which permits you management the AF level just by wanting on the topic you need to photograph.
Given additionally that we have additionally seen a Nikon Z9 growth announcement this yr, and the Sony A1 is already available on the market, it could make sense for Canon’s top-spec line to even be exhibiting its hand presently. However whether or not this occasion is for the Canon EOS R3, or maybe one thing lens-related, is one thing we’ll have to attend a number of hours to seek out out.
So, keep tuned to seek out out precisely what it’s – and we’ll deliver you all of the information, remark and evaluation because it occurs too.