Taking to Twitter on Tuesday evening the radio presenter wrote: “I make a point of buying books at my local Waterstones rather than ordering on Amazon because I want bookstores to thrive, but if I go into your store and a member of staff asks me to wear a mask, you will lose my business forever.”

The tweet came as a reply to a Waterstones post that stated: “Following the lift of restrictions on 19 July across England, we will observe new government guidance.

“Given our enclosed browsing environment, we encourage our customers to wear face masks and observe social distancing, respecting the safety of staff and fellow book lovers.”

The current government guidelines are changing in less than a week as the UK awaits the elusive Freedom Day.

However, the government will still “expect” people to wear face coverings in indoor enclosed spaces, the vaccines minister has confirmed.

Though the guidance will not be legally binding.

Nadhim Zahawi told the BBC that wearing masks “will help the whole country” and that it will be “both a personal responsibility and a corporate responsibility”.

He added: “The guidelines will be very clear on things like mask-wearing.

“There’s an expectation of people to wear masks indoors, in crowded places, on public transport.”

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Others disagreed.

One wrote: “Apparently it’s finely balanced but in reality, the masses do not want masks in our lives.

“Let’s hope businesses listen to the masses and not the propaganda.”

Another added: “I’m not entering any shop/store with a mask – they will not have my custom!”

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