Dystopian South Korean drama Squid Recreation has develop into Netflix’s hottest sequence ever, drawing 111 million followers since its debut lower than 4 weeks in the past, the streaming service stated Tuesday.
The unprecedented international viral hit imagines a macabre world wherein marginalised individuals are pitted towards each other in conventional youngsters’s video games. Whereas the victor can earn thousands and thousands in money, dropping gamers are killed.
Spreading around the globe by phrase of mouth, particularly by way of social media, Squid Game has topped Netflix charts in additional than 80 international locations.
“Squid Recreation has formally reached 111 million followers – making it our largest sequence launch ever!” tweeted Netflix.
By comparability, Regency romp Bridgerton reached 82m households on debut, utilizing Netflix’s inner metric which incorporates any account that watched an episode for no less than two minutes.
The success of Squid Recreation amplifies South Korea’s more and more outsized affect on international widespread tradition, following the likes of Ok-pop band BTS and Oscar-winning film Parasite.
It is usually the most recent success for Netflix’s bid to supply extra worldwide and non-English language content material. The streamer’s third most-watched sequence debut, for example, is French-language Lupin.
Netflix presents Squid Recreation in each dubbed and subtitled variations in a number of languages, increasing its potential viewers.
In February, the world’s hottest streaming platform introduced plans to spend $500m this 12 months alone on sequence and movies produced in South Korea.