Dystopian South Korean drama Squid Sport has develop into Netflix’s hottest collection ever, drawing 111 million followers since its debut lower than 4 weeks in the past, the streaming service stated Tuesday.
The unprecedented world viral hit imagines a macabre world wherein marginalised persons are pitted in opposition to each other in conventional kids’s video games. Whereas the victor can earn tens of millions in money, shedding gamers are killed.
Spreading world wide by phrase of mouth, particularly through social media, Squid Game has topped Netflix charts in additional than 80 nations.
“Squid Sport has formally reached 111 million followers – making it our greatest collection launch ever!” tweeted Netflix.
By comparability, Regency romp Bridgerton reached 82m households on debut, utilizing Netflix’s inner metric which incorporates any account that watched an episode for no less than two minutes.
The success of Squid Sport amplifies South Korea’s more and more outsized affect on world standard tradition, following the likes of Ok-pop band BTS and Oscar-winning film Parasite.
It’s also the most recent success for Netflix’s bid to provide extra worldwide and non-English language content material. The streamer’s third most-watched collection debut, as an illustration, is French-language Lupin.
Netflix presents Squid Sport in each dubbed and subtitled variations in a number of languages, increasing its potential viewers.
In February, the world’s hottest streaming platform introduced plans to spend $500m this 12 months alone on collection and movies produced in South Korea.