Tag: blue’s
More than half of Twitter Blue’s earliest subscribers are no longer subscribed
Twitter Blue’s struggles since its launch nearly six months ago are more severe than previously revealed, new data suggests.
Since Musk’s version of the subscription service launched last November, Twitter has only been able to convert around 640,000 Twitter users into paying Twitter Blue subscribers as of the end of April, as Mashable reported earlier this week.
While those numbers are lackluster, an even more telling detail about Twitter Blue is just how many of its earliest subscribers have canceled their subscriptions.
Out of about 150,000 early subscribers to Twitter Blue, just around 68,157 have stuck around and maintained a paid subscription as of April 30. Subscriptions are $8 per month – $11 on mobile.
The total early subscriber numbers are linked directly to internal leaks published by the Washington Post last year showing that a total of 150,000 users originally signed up for Twitter Blue within just a few days of its launch in November. Twitter temporarily disabled new signups for about a month shortly after those users subscribed as a result of accounts signing up for Blue with the intent to impersonate major brands on the platform.
That means around 81,843 users, or 54.5 percent, of Twitter users who subscribed to Twitter Blue when it first launched in November are no longer subscribed to the service.
That’s an abnormally high churn rate for an online subscription service. Churn rate is the percentage of users that unsubscribe from a service.
According to one study released last year by the subscription management company Recurly, the average overall annual churn rate is only 5.57 percent for subscription-based businesses.
There are a few addendums to this data. Not all of the 68,157 users who’ve been subscribed to Twitter Blue since November have maintained uninterrupted subscriptions. It’s possible that some of those users had canceled or let their subscription lapse at some point and then returned at a later date.
Furthermore, it’s also possible that a portion of those users that show up as subscribed have actually already canceled their plans and are continuing to receive Twitter Blue’s subscription service for free. In previous reporting for Gizmodo, journalist Steven Monacelli has spoken with numerous former Twitter Blue subscribers who just can’t get rid of their subscription, blue checkmark and all, even though they canceled and haven’t paid for months.
Twitter Blue features aren’t encouraging retention
Twitter Blue is a paid offering from Twitter which provides subscribers with premium features such as an edit tweet button. However, it appears the most enticing features for subscribers are Musk’s featured additions to the service – namely the blue verification checkmark and the algorithm boost that provides Blue subscribers with prioritization in the For You feed and in the replies to tweets.
However, numerous Twitter Blue users have voiced their displeasure to Musk publicly on the platform about what they believe to be inadequate amounts of boosted reach. Mashable previously reported in March that around half of Twitter Blue subscribers have less than 1,000 followers.
The latest Twitter data from just last month shows that the percentage of Twitter Blue subscribers with low follower counts remains fairly unchanged. Around 291,183 Twitter Blue subscribers have fewer than 1,000 followers. Roughly 107,492 have fewer than 100 followers. Approximately 3,352 paying subscribers have no followers at all.
When looking just at the Twitter Blue subscribers who’ve maintained subscriptions since November, around 1,951 of them have fewer than 10 followers.
In fact, so few large accounts that were formerly verified under Twitter’s old, pre-Musk verification system had signed up for Twitter Blue, that the company has since given out free “complimentary” subscriptions to the service to many users with at least 1 million followers.
This latest Twitter data comes from developer Travis Brown, an independent researcher who has been tracking Twitter Blue subscribers for months, and was provided to Mashable. According to Brown, his methodology for his Twitter Blue research pulls roughly 90 percent of all subscribers. When compared to prior internal leaks from the company, including the previously mentioned one from the Washington Post, Brown’s data has matched up very closely to the official numbers.
Speaking of those Twitter Blue subscribers who have single-digit followers, Brown says “collectively these people have paid Elon close to $100k and together got under 8k followers.”
Beating COVID blues, American Express gets back on track. Is the stock a buy?
Credit card firm American Express Company (NYSE: AXP) bounced back quickly from the slowdown that followed the widespread travel ban more than two years ago. With the post-COVID reopening gathering […]
The post Beating COVID blues, American Express gets back on track. Is the stock a buy? first appeared on AlphaStreet.
Chelsea vs Liverpool: Managerless Blues looking to bounce back after Graham Potter sacking – Stream, TV
CHELSEA face one of their biggest games of the season as they take on Liverpool next in the Premier League.
The Blues were beaten 2-0 by Aston Villa on Saturday evening before the dismissal of boss Graham Potter the following day.
Chelsea lost 2-0 to Aston Villa at home in the Premier League on Saturday[/caption]
Liverpool were easily beaten 4-1 by Manchester City at the weekend[/caption]
Liverpool, however, also lost on Saturday as they were soundly beaten 4-1 by Manchester City at the Etihad.
Bruno Saltor will be taking interim charge of the Blues for the match.
When is Chelsea vs Liverpool?
- Chelsea’s clash with Liverpool will take place on Tuesday, April 4.
- Kick-off will commence at 8pm BST.
- The game will be held at Stamford Bridge in London.
What channel is it and can it be live streamed?
- Chelsea vs Liverpool will be shown live on Sky Sports Premier League and Sky Sports Football.
- You can live stream the action from the Sky Go or NOW TV apps, both of which are available for download onto your mobile or tablet device.
Team news
N’Golo Kante could receive his first start back following his substitute appearance in the loss against Villa.
Mykhaylo Mudryk could struggle to keep his place after missing two golden chances against Villa.
Liverpool could bring Darwin Nunez back into the XI after starting Diogo Jota in the defeat to Man City.
Odds
- Chelsea – 29/20
- Draw – 12/5
- Liverpool – 7/4
*Odds courtesy of Ladbrokes and correct at time of publication.
Chelsea upset with Thomas Tuchel amid double raid on Blues after sacking
Chelsea vs Dortmund: Blues hope to contain Bellingham and Co as they eye Champions League last-16 comeback – stream, TV
WINNING against Leeds was a small step in the right direction for Chelsea.
But victory over Borussia Dortmund would feel like an enormous leap for Graham Potter and his beleaguered Blues.
Chelsea finally got back to winning ways against Leeds[/caption]
Borussia Dortmund have won 11 games out of 11 in 2023[/caption]
Chelsea welcome Jude Bellingham and Dortmund to Stamford Bridge on Tuesday with a 1-0 deficit to overturn from the first leg.
In a boost to Potter and Co, Karim Adeyemi, the scorer in Dortmund, remains an injury doubt for the game.
The Blues will also be buoyed by Wesley Fofana’s 53rd minute winner on Saturday that sealed a first three points since January.
However, goals remain a problem.
Fofana’s effort was just the SEVENTH time the Blues have netted in all competitions since November 6.
Dortmund on the other hand are a winning machine.
Edin Terzic’s side have won 11 out of 11 games in 2023, scoring 30 goals in the process.
Stopping Dortmund won’t be easy, but the green shoots from Saturday’s win over Leeds will give the Blues belief of progressing to the Champions League quarter-finals.
The Blues were unlucky not to score at least once in Dortmund last month.
And they know that, realistically, their only chance of playing in the competition next season will be winning it this campaign.
However, the need to go out on the front foot could leave Potter’s side vulnerable on the counter-attack, and an early Dortmund goal would leave them with a mountain to climb.
What is their form like?
Chelsea’s win over Leeds was just a third victory in 16 games.
On the other hand Borussia Dortmund have been faultless in 2023, winning 11 out of 11 in all competitions.
What is the team news and any injuries to worry about?
Reece James is set to return after missing the weekend’s win over Leeds.
N’Golo Kante and Christian Pulisic have also taken part in training ahead of the match.
Mason Mount is suspended after picking up three yellow cards in the competition, while Thiago Silva remains out with a knee injury.
Meanwhile Dortmund could be without goalkeeper Gregor Kobel, who was injured in the warm-up against RB Leipzig at the weekend.
Adeyemi is also a doubt, as is Donyell Malen, while Youssoufa Moukoko, Julien Duranville and Mateu Morey all sidelined.
Who will be the star men?
This game could come down to the midfield battle between two of the world’s top talents.
The tussle between Bellingham and Enzo Fernandez in the middle of the park is poised to be a fascinating watch.
And whoever comes out on top could drag their respective teams to victory in the process.
What have the managers said?
Potter is looking forward to unleashing winger Raheem Sterling against Dortmund on Tuesday.
The boss told club media: “Raheem’s goalscoring record in the Champions League speaks for itself.
“He’s an experienced, proven campaigner in that competition and we’re looking forward to having him on the pitch on Tuesday, hopefully enjoying his football and contributing to us winning and going through.”
SunSport prediction
Don’t be fooled by the recent form, Chelsea could have earned at least a draw in the first-leg last month.
And Saturday’s win over Leeds will kick them into gear for this huge clash – but it won’t be easy.
Home advantage will see the Blues progress, but don’t be surprised if this game goes the distance.
Prediction: 2-0 Chelsea (after extra time)
When is Chelsea vs Dortmund?
- Chelsea’s crunch Champions League second leg tie against Borussia Dortmund will take place on TONIGHT – Tuesday, March 7.
- It is scheduled to get underway at 8pm UK time.
- Stamford Bridge will play host to the match.
- Dortmund ran out 1-0 winners in the reverse fixture.
What TV channel is it on and can it be live streamed?
- Chelsea vs Borussia Dortmund will be broadcast LIVE on BT Sport 1 in the UK.
- Coverage is set to commence from 7pm UK time – a whole hour before kick-off.
- Subscription members of BT Sport can stream the entire action live via the BT Sport website or BT Sport app.
- Alternatively, SunSport’s live blog will have minute-by-minute coverage of the match.
What are the odds?
- Chelsea to win 17/20
- Draw 5/2
- Dortmund to win 16/5
To qualify
- Chelsea 1/1
- Dortmund 8/11
*Odds courtesy of Ladbrokes are correct at time of publication
Blue’s legendary Snowball Ice USB mic is down to £38
Blue’s legendary Snowball Ice USB mic is a popular way to get started with streaming, VO and YouTube video production, and now it’s 30% off at Amazon UK. That brings it to just £38.99, the lowest price we’ve seen in months and a good value for the level of quality provided.
Wes Tirey – No Winner In The Blues
Album Stream: RAYE – ‘My 21st Century Blues’
It’s been the longest and rockiest road, but this week brought with it a breakthrough for RAYE. For, the gifted singer/songwriter has finally unlocked her debut studio album, ‘My 21st Century Blues.’
Renowned for her guest appearances on the tracks of others, as well as her potent pen game when creating cuts with the likes of Beyonce, the British belle had longed to release a project of her own.
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