Tag: stadia
It’s the final end of an era: Former Stadia boss Phil Harrison has left Google
Google’s Cloud Gaming Ambitions Died With Stadia, Exec Says
“We are not offering that streaming option, because it was tied to Stadia itself,” he told Axios’ Stephen Totilo. “So unfortunately, when we decided to not move forward with Stadia, that sort of offering could no longer be offered as well.” Google called the white label version “Immersive Stream for Games” and sometimes “Google Stream” and, to my knowledge, it was only ever used in experiments like the ones I link above. In AT&T’s case, they were limited to its own internet subscribers. Maybe they weren’t that successful? When we spoke to AT&T about cloud gaming following those experiments, the carrier didn’t seem that bullish about serving up more games itself.
Read more of this story at Slashdot.
Google’s Stadia shutdown also killed its white label game streaming offering
When Google shut down Stadia in January, it also wound down third-party access to the underlying cloud gaming technology. Google’s Jack Buser tellsAxios‘ Stephen Totilo his company is no longer offering Immersive Stream for Games as it was “tied to Stadia itself.” A provider can’t simply pick up the pieces, to put it another way.
Only a handful of brands ever used Immersive Stream, and then mainly as a promotional tool. AT&T let mobile subscribers play Batman: Arkham Knight and Control, while Capcom offered a Resident Evil Village demo that saved curious gamers the hassle of a download. Even Peloton used the tech to bring a fitness game, Lanebreak, to its stationary bikes.
Google’s Jack Buser told me: “We are not offering that streaming option, because it was tied to Stadia itself. So, unfortunately, when we decided to not move forward with Stadia, that sort of [business-to-business] offering could no longer be offered as well.”
— Stephen Totilo (@stephentotilo) March 8, 2023
We’ve asked Google for comment. The company isn’t completely ignoring cloud gaming, but it’s now relegating itself to support. As the firm’s Jack Buser tells Axios in an interview, the focus now is on supporting others’ Destiny-style live service games by providing a server platform, data management and analytics. Developers may not need to invest as much in online infrastructure, or worry about scaling as their player bases grow. Niantic, Ubisoft and Unity are among the existing customers.
The Immersive Stream shutdown isn’t surprising. While it didn’t require Stadia’s heavily subscription-driven model it suffered from the same limitations as many game streaming services. You needed a fast, stable internet connection, and you still had to contend with increased lag and reduced visual quality compared to a locally-stored game. That limited the appeal, particularly for gamers with sufficiently powerful PCs and consoles.
At the same time, the closure limits the industry’s choices. There’s no longer a true turnkey cloud gaming option. Companies either have to build their own platforms or bring their games to existing services like GeForce Now. As such, it might be a while before you see more AT&T- or Capcom-style forays.
This article originally appeared on Engadget at https://www.engadget.com/googles-stadia-shutdown-also-killed-its-white-label-game-streaming-offering-223135946.html?src=rss
After Stadia, Google unveils Google Cloud for Live Games strategy
Well, now we know why Google closed Stadia
The best Google Stadia alternatives: Where to go now that the service is dead
Ubisoft Gives Stadia Customers a Free GeForce NOW Ultimate Trial
Following the Stadia shutdown, Ubisoft announced its plan to transfer customers’ cloud gaming purchases to the Ubisoft Connect platform. Now, Ubisoft is emailing such customers a one-month free trial for NVIDIA GeForce NOW Ultimate.
Read This Article on Review Geek ›
RIP Google Stadia, and the exclusives that go with it
How to use your Google Stadia gamepad as a Bluetooth PC controller
Wondering how to use your Google Stadia gamepad as a Bluetooth PC controller? Well, you’re in a luck, as you can now repurpose the device using wireless connectivity. The cloud streaming service is partying with Onlive in the afterlife, but using its pad to play your favourite Steam games will save you from splashing out on alternatives.
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