Tag: subscriptions
Apple Teams Up With Pepsi for Free Music Subscriptions
The ad blitz will see Pepsi offering 400 million 20-ounce bottles of Pepsi, Pepsi Zero Sugar, Pepsi Mango, Pepsi Wild Cherry, Mountain Dew, Mountain Dew Major Melon, Mountain Dew Spark, Mountain Dew Voltage, Starry, and Starry Zero Sugar with Apple Music QR codes. The codes, which are available starting today, will provide free three-month Apple Music memberships to new customers, trips to Apple music live events, and Beats headphones.
Pepsi plans to advertise the promotion throughout the summer months, starting with an ad featuring Puerto Rican rapper and singer Bad Bunny. Bad Bunny was Apple’s 2022 Artist of the Year, and the “Un Verano Sin Ti” album was Apple Music’s most streamed album in 2022.
Ads for the free Apple Music codes will be on TV, social networks, and other locations such as gas stations and convenience stores.
“We at Pepsi couldn’t be more excited to kick off this historic partnership with Apple Music and Bad Bunny. Both Pepsi and Apple Music have such storied histories in the music space delivering first-of-its-kind experiences for our fans over the years, so it is only fitting that we join forces to create ‘Press Play On Summer’,” said Todd Kaplan, Chief Marketing Officer – Pepsi. “Bad Bunny is one of the biggest artists on the planet and we are thrilled to welcome him into the Pepsi family! We are excited to give fans unprecedented access to a host of music experiences and Bad Bunny’s catalogue all summer long.”
Pepsi and Apple first teamed up in 2003, with Pepsi offering 100 million song downloads from the iTunes Store.
This article, “Apple Teams Up With Pepsi for Free Music Subscriptions” first appeared on MacRumors.com
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Twitter replaces ‘Super Follows’ with ‘Subscriptions’
Twitter creators who want to make money on the platform will now turn to Subscriptions, not Super Follows, in a rebrand announced by Elon Musk. Twitter originally introduced Super Follows in 2021 as a way for creators to charge for exclusive tweets. Now, subscriptions also include long-form content (thanks to those extra-long tweets) as well as “hours long videos,” according to Musk.
But the details of the program seem to be largely unchanged from Super Follows. Creators can charge $2.99, $4.99 or $9.99 a month, with exclusive content including subscriber-only chats in Twitter Spaces, as well as special badges for paid subscribers. Interestingly, as The Verge, points out, a help page says that “we hope to include newsletters and other Twitter features as potential bonus content.” That’s notable given Musk’s recent feud with Substack as well as because he shut down Revue, the newsletter platform Twitter acquired in 2021, soon after taking over as CEO.
For the next 12 months, Twitter will keep none of the money.
You will receive whatever money we receive, so that’s 70% for subscriptions on iOS & Android (they charge 30%) and ~92% on web (could be better, depending on payment processor).
After first year, iOS & Android fees…
— Elon Musk (@elonmusk) April 13, 2023
Super Follows never seemed to gain much traction, even before Musk took over Twitter. Now, it seems he’s trying to lure creators with more favorable terms, at least initially. He said that Twitter would not be taking an additional cut of creators’ earnings from Subscriptions “for the next 12 months.” Instead, creators can expect 70 percent of their earnings from mobile and about 92 percent from web-based subscriptions, which should account for all revenue after app store and payment processing fees. (A Google spokesperson pointed out that the Play Store now only takes 15 percent from in-app subscriptions. It’s unclear what this means for Twitter’s creators as the company now responds to press queries with a poop emoji.) “We will also help promote your work,” Musk said, though he didn’t elaborate on what that would entail.
Updated with additional info on Google’s subscription fees.
This article originally appeared on Engadget at https://www.engadget.com/twitter-replaces-super-follows-with-subscriptions-203711756.html?src=rss
ACCC Boss Wants New Powers To Crack Down On Online Businesses That Make It Hard To Cancel Subscriptions
The consumer watchdog has called for new powers in Australian consumer law to crack down on such practices since 2017. A spokesperson for the regulator said subscription traps can cause “significant harm to consumers and some small businesses.” “These practices make it difficult for consumers to cancel subscriptions after fixed-term periods, with the consequence that many subscriptions roll over to paid subscriptions despite consumers no longer utilizing or wanting them,” the spokesperson said. The report cites a discrepancy in the steps required to canceled an Amazon Prime subscription. In Europe, “there is a simple two-step process,” reports the Guardian. “But customers in Australia must navigate four convoluted steps, with the wording and location of the cancellation button changing between each screen.”
This is due to Australia’s lack of unfair trading practices laws that exist in Europe and other countries.
Read more of this story at Slashdot.
Daily Crunch: YouTube sets $249 starting price for NFL Sunday Ticket subscriptions
Hello, friends, and welcome to Daily Crunch, bringing you the most important startup, tech and venture capital news in a single package.
Daily Crunch: YouTube sets $249 starting price for NFL Sunday Ticket subscriptions by Christine Hall originally published on TechCrunch
T-Mobile to provide free MLB.TV subscriptions to customers through 2028
T-Mobile announced today that it has extended its partnership with Major League Baseball to allow its customers to continue receiving free MLB.TV subscriptions through 2028. An MLB.TV subscription typically costs $150 per year. The extended partnership comes as T-Mobile has offered MLB.TV as a free perk for its customers for the past eight years. MLB.TV […]
T-Mobile to provide free MLB.TV subscriptions to customers through 2028 by Aisha Malik originally published on TechCrunch
Your Car’s Future Is Loaded With Subscriptions
Hate How Hard It Is to Cancel Subscriptions? The FTC Feels You
Twitter Blue subscriptions are now available worldwide
You no longer have to wonder whether or not the revived Twitter Blue subscription is available in your country. Twitter has confirmed that Blue is now available worldwide. Pay $8 per month ($11 if you sign up through the iOS app) and you’ll get the no-longer-that-special blue checkmark as well as 4,000-character tweets, higher ranking in replies, post editing and other perks.
Organizations, meanwhile, can pursue a more useful tick next to their names. Twitter has begun accepting applications for the grey checkmarks that verify government officials and organizations, not to mention their equivalents at multilateral institutions. As you might guess, the criteria is stricter. Applicants have to use either their government ID or a valid email address, and have to describe their positions and functions. Businesses can already apply for gold checkmarks.
Twitter Blue is now available globally! Sign up today to get your blue checkmark, prioritized ranking in conversations, half ads, long Tweets, Bookmark Folders, custom navigation, Edit Tweet, Undo Tweet, and more. Sign up here: https://t.co/SBRLJccMxD
— Twitter Blue (@TwitterBlue) March 23, 2023
The new Twitter Blue launched in November, but it quickly ran into problems. As the checkmark looked the same whether you’d paid for it or were a legacy verified user, people quickly used the membership to impersonate notable figures. Twitter soon blocked brand new accounts from signing up for Blue, and had to relaunch the tier in December with gold and grey checkmarks in tow.
A global rollout may be essential to boosting Blue’s popularity. According to a leak source, the paid option reportedly had just 180,000 subscribers in the US as of mid-January. CEO Elon Musk is said to want half of Twitter’s revenue to come from subscriptions, and that requires reaching a wide audience. Now, it’s less a question of availability and more whether enough users will consider the extra features worth the outlay.
This article originally appeared on Engadget at https://www.engadget.com/twitter-blue-subscriptions-are-now-available-worldwide-211835305.html?src=rss
Twitter Blue subscriptions roll out globally, despite missing many promised features
People all over the world can now pay for Twitter, as the company has announced that its Twitter Blue subscription service is now available globally. While the subscription has been pretty widely available before (you could sign up for it in almost 50 countries), the expanded availability reflects the company’s drive to make Twitter Blue an increasingly important part of the service.
Part of those efforts, however, includes making promises that it hasn’t kept yet. The company’s announcement tweets list some of the benefits of Twitter Blue, such as getting a checkmark, the ability to write longer tweets, getting prioritized ranking in conversations, and seeing half as many ads. Those last two, however, haven’t actually rolled out yet….