Amazon had taken a 20% stake in Rivian and has begun rolling out the carmaker’s electric delivery vans. Rivian wanted to replicate Tesla’s success and held one of the largest initial public offerings in U.S. history. But last year, the exuberance faded, the carmaker made pricing missteps and it fell short of growth targets. Its stock price dropped 82%. For Amazon, the loss on its investment comes right when it contends with the need to recalibrate after a pandemic-era upsurge.
During the pandemic, the appetite for online shopping seemed to promise exponential growth, and many believed the habit changes could be permanent. Amazon couldn’t hire and built warehouses fast enough; its profits doubled and kept growing. But then people returned to physical stores, switched from cocooning to travel and outings, and eventually got more hesitant to spend as inflation rose. Last month, Amazon announced it expected to cut 18,000 jobs, or about 5% of the corporate workforce. CEO Andy Jassy, in a blog post, referenced “the uncertain economy” and the company’s pandemic-era hiring spree. At the peak, in late 2021-early 2022, Amazon employed more than 1.6 million part-time and full-time workers globally. Thursday’s financial report shows that number is now down to 1.5 million.
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