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In courting stage-blazing performances from the likes of Nicki Minaj, Jack Harlow, BLACKPINK, J. Balvin, Bad Bunny, and more (as we reported here), the 2022 MTV VMAs packed just enough punch and star power to help reverse the ailing annual ceremony’s ratings.
Total Viewership = 3.9 Million
While the Academy Awards, EMMYs, GRAMMYs, American Music Awards, and other major award shows are posting declining figures year to year, the VMAs are uniquely exempt from these reports thanks to its multi-faceted approach to broadcasting.
Despite listing its lowest real-time viewership to date (at 705,000 views on the MTV channel alone), the TV event – which aired Sunday (August 28) – averaged 3.9 million viewers across its total consumption which included the awards themselves, a preshow, and two on-air replays across 12 Paramount Global cable channels and broadcast network The CW.
The viewership figure represents an increase from the 3.7 million that tuned in for the 2021 awards and any associated programming. What’s more, Paramount says viewers consumed 1.59 billion minutes of VMAs content Sunday – a 14 percent increase over 1.4 billion minutes a year ago.
Click here to see who took home trophies at the Minaj, LL Cool J, and Jack Harlow-hosted event.
[main photo source: Getty Images]
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