Tag: ad
Earnings Results: Alphabet’s stock rises as earnings show Google ad sales holding steady
Republicans release AI-generated attack ad on President Biden
![Ai-Generated Republican attack ad](https://helios-i.mashable.com/imagery/videos/01VtmkmQ8ncxw6jQxY3UFne/hero-image.png)
President Joe Biden announced he was officially running for re-election on Tuesday. And Republicans had an attack ad ready for the occasion. The ad knocks Biden for his culpability in various domestic and foreign policy-related events, with startling visuals for each.
One thing viewers should know: The images in the video are AI-generated.
The video from the Republican National Committee is titled “Beat Biden” and imagines a scenario in which Biden and Vice President Kamala Harris win reelection in 2024. The ad shows completely AI-generated images of Biden and Harris celebrating their election day victory.
It then depicts a number of imagined events with AI-created visuals ostensibly brought about by Biden’s electoral victory, such as China invading Taiwan, hundreds of regional banks shutting down in the U.S., and the city of San Francisco being shut down due to crime.
Republicans aren’t hiding that the video was assembled entirely from images created by AI platforms like Midjourney and DALL-E. “An AI-generated look into the country’s possible future if Joe Biden is re-elected in 2024,” the video description reads on the GOP’s YouTube page. This is seemingly the first time a political ad has been created entirely with AI-generated imagery.
All this flashy AI usage seemingly sidesteps the need to criticize the actual policies of the Biden administration. The Republican critique is instead on events that exist entirely in party members’ own imaginations.
YouTube continues to see ad revenue decline, 2.6% drop YOY
Alphabet reported Tuesday its latest earnings, citing that YouTube saw ad revenue fall 2.6% year over year as advertisers pulled back from the platform due to economic uncertainty. YouTube only raked in $6.69 billion in advertising revenue for the first fiscal quarter of 2023 compared to the $6.87 billion during the same period last year. […]
YouTube continues to see ad revenue decline, 2.6% drop YOY by Lauren Forristal originally published on TechCrunch
Republicans attack Biden with a fully AI-generated ad
It’s not a huge surprise that the Republican National Committee (RNC) had attack ads ready to go whenever President Joe Biden officially announced his re-election campaign. What’s novel this time is that the video uses imagery generated by artificial intelligence to present the RNC’s vision of what the world may look like if Biden wins again in 2024.
The RNC told Axios it was the first time it had used a video that was made entirely with AI. The ad starts by depicting Biden and Vice President Kamala Harris at an election victory party. Although there’s a faint disclaimer in the top-left corner noting that the ad was “built entirely with AI imagery,” there’s a dead giveaway that it’s not a real photo of Biden and Harris — both of the smiling, AI-generated figures have far too many teeth.
The ad goes on to depict several domestic and international incidents that the RNC suggests might happen if the Biden-Harris ticket wins again. “This morning, an emboldened China invades Taiwan,” a fake news announcer says, for instance. The ad goes on to stoke fears of a financial crisis prompted by the closures of hundreds of regional banks, as well as border agents being overrun by asylum seekers and the military taking over San Francisco due to “escalating crime and the fentanyl crisis.”
This particular ad doesn’t stray too far from the kinds of talking points one might expect Republicans to hit in an attack ad. But the video is a sobering bellwether of what we may see more of from political campaigns in the months and years to come. It’s not difficult to imagine AI-generated images depicting outright falsehoods in attack ads.
This article originally appeared on Engadget at https://www.engadget.com/republicans-attack-biden-with-a-fully-ai-generated-ad-184055192.html?src=rss
One of Link’s oldest enemies returns in new Zelda: Tears of the Kingdom ad
Bud Light marketing executive takes leave of absence amid ad controversy – report
Google will let advertisers use AI to create ad campaigns
![Google logo on storefront](https://helios-i.mashable.com/imagery/articles/02l8frUz0fyCkvW2PxcTVf4/hero-image.jpg)
Google has no intention of jumping off the AI train now.
The Financial Times reported on Thursday that Google plans on incorporating the same AI tech powering the Bard chatbot into its advertising tools. This is according to an internal Google presentation for ad buyers cited in the Financial Times report.
Per the presentation, the way it works is that the company buying ads will feed text, images, and video into the AI system. After that, the AI will put it all together into something resembling a real ad campaign made by marketing professionals. Or, at least, that’s the idea. None of this has gone public yet, so we don’t know exactly how effective it is.
The Times also reported that there are concerns about ads spreading misinformation this way. Bard famously got basic information wrong in its own announcement, and some Google employees have had ethical concerns about the chatbot since before it launched. For what it’s worth, Google apparently will have defenses in place to make sure these AI-generated ad campaigns don’t do anything weird.
But with the way this AI stuff is going, it feels like it’s only a matter of time before something very weird happens.
Earnings Results: Netflix misses on subscriber growth and earnings forecast, but stock recovers on ad plans, password-sharing crackdown
Jonathan Majors Dropped From Movies, Ad Campaign, Amid Domestic Assault Allegations
Jonathan Majors was set to have a big year in 2023 thanks to the releases of Creed III and Ant-Man and the Wasp: Quantumania pulling in a collective $745 million. With his March 25 arrest on allegations of assault, however, Majors is seeing Hollywood pull away from him. Now, Majors has lost two movies and an ad campaign, according to Deadline.
Majors was to star in and executive produce The Man in My Basement, based on the 2005 novel by Walter Mosley. Deadline reports that a search for a new lead is underway, though notes that Willem Dafoe is still attached. Majors was also reportedly considering the lead role in an Otis Redding biopic called Otis and Zelma, but has been dropped from consideration.
Additionally, Majors was set to appear in an ad campaign for the Texas Rangers baseball team, with the first spot to air this Friday–but it was pulled at the last minute following the allegations.