Tag: advertising
Elon Musk says free speech-hating Apple has stopped advertising on Twitter, threatened to remove app from its store
YouTube Expands Shopping Features Following Digital Advertising Slowdown
“Our goal is to focus on the best monetisation opportunities for creators in the market,” Michael Martin, YouTube Shopping’s general manager, told the Financial Times in his first interview since joining the company six months ago. YouTube’s expansion of its shopping features comes as tech groups rush to diversify their revenue streams in response to a slowing economy and a depressed digital advertising market. At Alphabet’s last earnings, YouTube’s ad sales revenue declined and missed analyst estimates for the first time since the parent company started reporting its performance separately in 2020.
Read more of this story at Slashdot.
Apple is reportedly building a live TV advertising network as part of its MLS deal
Expect to see a fair number of ads when Apple begins streaming Major League Soccer games next year. According to Bloomberg, the company is building an advertising network to support its 10-year agreement with the league. Apple has reportedly held talks with MLS sponsors about airing ads during games and accompanying programming the company has planned for next season.
It also sounds like diehard fans won’t be able to escape commercial breaks by paying more. Bloomberg reports the company currently plans to air spots across all three tiers of the partnership, meaning you’ll see ads whether you pay for a dedicated package, access the games through your existing TV+ subscription or catch the occasional free match on the company’s TV app.
The move is part of a broader push by Apple to increase how much it earns from advertising. The company’s ad unit currently generates about $4 billion in annual revenue. Todd Teresi, the head of the division, has reportedly pushed to increase that number to $10 billion and above. To that end, Apple recently began showing more ads in the App Store and is testing search advertisements within its Maps app.
Apple’s reportedly building an advertising network around its Major League Soccer deal
Apple’s building an advertising network as part of its deal to start streaming Major League Soccer (MLS) games next year, according to a report from Bloomberg. Sources familiar with the situation told the outlet that Apple’s in talks with advertisers and MLS sponsors to display ads during soccer games and “related shows.”
Apple struck a 10-year deal with the MLS in June and will start streaming soccer games through its Apple TV app in February 2023. While the company plans on introducing a separate, Sunday Ticket-like subscription dedicated to streaming every MLS game, it says it’ll make a “broad selection” of MLS and Leagues Cup matches available to Apple TV Plus subscribers, with a “limited number” available for free.
There still…
Apple to Expand Live TV Advertising for Major League Soccer Deal
Back in June, Apple announced a 10-year partnership with Major League Soccer, which will see all matches streamed through the Apple TV app starting in 2023. Apple is now talking with advertising partners and MLS sponsors about ads that will air during the soccer games and related shows.
All three streaming tiers will have ads, including the dedicated package, paid TV+ subscriptions, and the free TV app.
Bloomberg says that ads for live TV are part of Apple’s aggressive push into advertising. Apple recently added new ads to the App Store Today tab and to individual app pages, a move that has been unpopular with developers due to some of the ad types Apple has opted to show.
Apple is also working on a plan to add search ads to the Apple Maps app on iPhone starting next year, with these ads showing up alongside user searches for things like “gas” or “coffee.” Bloomberg says that Apple is also exploring ads for other apps and services.
Apple’s ad business generates around $4 billion annually at the current time, but the company is aiming to push that to at least $10 billion per year.
This article, “Apple to Expand Live TV Advertising for Major League Soccer Deal” first appeared on MacRumors.com
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A swarm of 500 drones will plague New York City with advertising tomorrow
New Yorkers are used to ads dotting the landscape, but now they can’t even look to the skies for refuge. As Gothamistreports, mobile developer King and show organizer Pixis are flying a swarm of at least 500 LED-equipped drones over New York City’s skyline on November 3rd to advertise Candy Crush. They’ll take off from and remain in New Jersey for the 10-minute presentation, but you’ll spot them if you’re within a one-mile radius of Battery Park.
This isn’t the first drone light show aimed at NYC. In June, Pixis orchestrated a swarm that promoted the NBA draft by flying over the Hudson River. Company general manager Jeff Kaplan characterizes the Candy Crush promo as the “next wave,” however, and it’s safe to say this will be hard to avoid if you’re in the area. The largest drone show to date came from Hyundai’s Genesis brand, which flew 3,281 drones over Shanghai in March 2021.
Pixis is jumping over multiple legal hurdles to make the campaign happen. New York City’s Avigation Law bans drone flights altogether, so any aerial sales pitches have to remain within New Jersey’s borders. The company also had to obtain both a Federal Aviation Administration waiver (to fly in federal airspace) and a special permit from New Jersey (to operate from Liberty State Park).
The planned flight is already angering critics. New York State Senator Brad Hoylman, for instance, says it’s “outrageous” to fill the sky with drones and is considering legislation to ban such ads. New York City’s Audubon is also concerned the drones might interfere with bird flight patterns. There is a history of crackdowns on this kind of behavior — both the state and city kicked out a billboard-carrying boat in 2019.
Unless that happens, though, the drones will become harder to escape. A future robotic flier will be viewable within 3 miles, potentially covering a large swath of Manhattan and even significant parts of western Brooklyn. Like it or not, these tech-driven marketing spiels may soon be difficult for NYC residents to escape.
Meet Raphaelle Tripet, MD EMEA at Programmatic Advertising Platform: TripleLift
TripleLift is a global advertising company that helps some of the world’s largest publishers to effectively monetise their ad inventory…
The post Meet Raphaelle Tripet, MD EMEA at Programmatic Advertising Platform: TripleLift appeared first on TechRound.
GM suspends advertising on Twitter to evaluate its direction under Elon Musk
General Motors has temporarily stopped paying for advertisements on Twitter after Elon Musk closed the $44 billion deal to take over the website, according to the CNBC. Musk, as you know, is also the chief executive at Tesla, which overtook GM and all its competitors to become the most valuable carmaker in the US a couple of years ago. The company told the news organization that it’s engaging with Twitter to understand its direction under its new owner. Further, it said that it’s normal for the company to pause paid advertising in the face of a “significant change in a media platform.”
GM said in its emailed statement:
“We are engaging with Twitter to understand the direction of the platform under their new ownership. As is normal course of business with a significant change in a media platform, we have temporarily paused our paid advertising. Our customer care interactions on Twitter will continue.”
Over the past couple of years, the company had broadened its commitment to providing consumers more EV options in an effort to better compete with Tesla. The automaker announced an investment of $35 billion for its combined EV and self-driving development efforts in 2021. Earlier this year, the company also revealed that it’s building a third Ultium factory in the US that will make batteries for its electric vehicles.
Shortly after he officially took control of Twitter, Musk posted a message to advertisers on his account in a bid to ease their concerns. “There has been much speculation about why I bought Twitter and what I think about advertising. Most of it has been wrong,” he wrote. He also said that advertising, “when done right, can delight, entertain and inform you…” For that to be true, “it is essential to show Twitter users advertising that is as relevant as possible to their needs.”
Here is Musk’s complete statement:
Dear Twitter Advertisers pic.twitter.com/GMwHmInPAS
— Elon Musk (@elonmusk) October 27, 2022
GM pauses paid advertising on Twitter as Chief Twit Elon Musk takes ownership
General Motors has temporarily paused paid advertising on Twitter, one day after billionaire and Tesla CEO Elon Musk finalized a $44 billion acquisition of the social media platform. CNBC was the first to report GM’s decision. TechCrunch confirmed the U.S. automaker’s decision. “We are engaging with Twitter to understand the direction of the platform under […]
GM pauses paid advertising on Twitter as Chief Twit Elon Musk takes ownership by Kirsten Korosec originally published on TechCrunch