Why a B2B startup is placing a bet on a $7M Super Bowl ad
Papaya Global bought a Super Bowl ad slot with the hope of the commercial driving brand recognition for the software company.
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Papaya Global bought a Super Bowl ad slot with the hope of the commercial driving brand recognition for the software company.
© 2024 TechCrunch. All rights reserved. For personal use only.
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BOOKIES say they are expecting a record £150million to be wagered on the Grand National.
One in three British adults — around 18million people in all — are expected to have a punt.
Paddy Power is preparing to take 15,000 bets a minute in Britain and Ireland in the hour before the National’s 5.15pm start.
A worldwide audience of 600million is expected to watch the 40-strong field compete.
Some 70,000 spectators will pack the Aintree course to see the field jump 16 distinctive fences, 14 of them twice.
David Stevens, of bookmaker Coral, said: “It’s a day when millions of people have their one and only bet of the year.
“That will ensure that, once again, National day is by far the biggest day in the betting calendar — with total turnover approaching £250million.
“We expect an estimated third of the adult population will have their traditional flutter on the National, which could see up to £150million riding on the big race.”
The Grand National will be broadcast live on ITV 1 and live streamed on ITV X today on Saturday, April 15 at 5.15pm.
There will be six races each day of the Aintree Festival leading into the Grand National.
ITV 1 will show four of the races each day, with ITV X live streaming.
Racing TV and bookies’ websites will be showing the first and final races.
‘The Breakfast Club’ is heading to BET.
Full story below…
The long-running radio show – which is anchored by Charlamagne Tha God and DJ Envy on Power 105.1 – has been commissioned for a new televised daily series on the cable network.
Also airing on BET’s sister network VH1,
The post ‘The Breakfast Club’ Lands BET Show, Becomes Network’s First Daily Series Since ‘106 & Park’ appeared first on ..::That Grape Juice.net::.. – Thirsty?.
Lockheed Martin announced today the creation of a wholly owned subsidiary called Crescent Space Services that will focus on infrastructure for the moon, the latest sign that the aerospace and defense giant is bullish on the future of a lunar economy. The new venture will focus initially on a communications and navigation network in cislunar […]
Lockheed doubles down on lunar economy bet with new subsidiary Crescent Space Services by Aria Alamalhodaei originally published on TechCrunch
Diddy continues to flex his entrepreneurial gravitas.
Because it’s being reported that the mogul is throwing his bid into the mix to buy BET.
Full story below…
As reported, Paramount is said to be “exploring a potential sale of a majority stake in its BET.”
Such a sale would include BET’s full-suite business portfolio –
» Read more about: Diddy Reportedly Sets Sights on Buying BET »
The post Diddy Reportedly Sets Sights on Buying BET appeared first on ..::That Grape Juice.net::.. – Thirsty?.
In a developing story, it’s being reported that Tyler Perry may be in the running to buy Black Entertainment Television – known more widely as BET.
Full story below…
THR reports that Paramount is “exploring a potential sale of a majority stake in its BET.”
That move in itself would be seismic given that it would encompass BET’s broader business portfolio –
» Read more about: Huge! Tyler Perry Reportedly “In Talks” to Buy BET »
The post Huge! Tyler Perry Reportedly “In Talks” to Buy BET appeared first on ..::That Grape Juice.net::.. – Thirsty?.