ESA President Explains Why E3 2023 Got Canceled
The ESA president and CEO Stanley Pierre-Louis gave an interview explaining why E3 2023 was canceled. He largely attributed E3 2023’s demise to a combination of publishers adjusting their marketing plans due to changes in the economy and deciding to run their own digital showcases. Covid-19 also played a part, Pierre-Louis added, in changing game development timelines.
Speaking to GamesIndustry.biz, Pierre-Louis said,” We were off to a strong start. There was interest among exhibitors, industry players, media and certainly the fans. Ultimately, however, there were challenges that proved too large to surmount.”
“First, several companies have reported that the timeline for game development has been altered since the start of the COVID pandemic. Second, economic headwinds have caused several companies to reassess how they invest in large marketing events. And third, companies are starting to experiment with how to find the right balance between in-person events and digital marketing opportunities,” Pierre-Louis concluded.