Tag: estimated
Apple Hearing Study Suggests An Estimated 1 in 3 Americans Are Regularly Exposed to Excessive Noise
Extrapolating data collected from 130,000 Apple Hearing Study volunteers who contributed readings from their Apple Watch between November 2019 and December 2022, the University of Michigan estimated that 77 million adults across the United States are consistently exposed to high noise levels.
According to the World Health Organization and the United States Environmental Protection Agency, an annual average noise exposure level of 70 decibels (dBA) poses no risk for hearing loss, but exposure over 70 dBA can result in damage to hearing.
The study assumes that people with repeated daily average noise exposures over 70 dBA likely have an annual noise exposure over 70 dBA, which researchers say can result in hearing issues, irritation, heart problems, and sleep disturbances, in addition to impacting mental health. Higher noise levels for longer time periods can increase risk.
The Apple Watch has a built-in feature for detecting environmental sound level, and it collects data to tabulate an average daily environmental sound exposure level. The information collected by the watch can be located in the Hearing section of the Health app.
The Health app will let you know if your noise exposure levels are below 75 dB on average and are “OK,” or if you have been repeatedly exposed to higher levels of sound that can impact your health. At 80 dB, 40 hours of exposure over seven days could potentially result in damage, but at 120 dB, 14 seconds over seven days could cause problems. The Apple Watch is able to send an alert when it detects a harmful noise level so you can move to a quieter location.
People in Puerto Rico, Delaware, Rhode Island, Mississippi, and Connecticut experienced the highest noise pollution levels, and adults aged 35 to 44 were more likely to be exposed to high noise levels compared to those in other age groups.
Additional details about the study can be found in the full blog post on the University of Michigan website. To cut down on hearing damage, researchers recommend that those regularly exposed to excessive noise pollution move away from noisy areas and take “quiet breaks,” buy quiet appliances, and wear ear muffs and ear plugs when possible.
This article, “Apple Hearing Study Suggests An Estimated 1 in 3 Americans Are Regularly Exposed to Excessive Noise” first appeared on MacRumors.com
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Rival App Stores on iPhone Estimated to Have Limited Impact on Apple’s Revenue
In a research note this week, a trio of analysts at investment bank Morgan Stanley argued that third-party app stores and sideloading would pose a “limited risk” to both App Store revenue and Apple’s overall revenue given that iPhone users have “long prioritized the security, centralization, and convenience that the App Store brings.”
Importantly, the proposed changes in the Digital Markets Act (DMA) are regulator-driven, not consumer-driven. From the consumer perspective, we see very little demand for alternatives to the App Store given the unmatched security, ease of use (centralization), and reliability the App Store provides. According to our Fall 2022 Smartphone survey, less than 30% of iPhone owners are extremely likely to purchase a mobile app directly from a developer website vs. the App Store.
In an implausible worst case scenario where Apple somehow lost the entirety of its App Store revenue in Europe as a result of competition from third-party app stores, the analysts estimated this would equate to just a 4% hit to Apple’s services revenue and a 1% hit to Apple’s total revenue. If third-party app stores are allowed globally, the analysts forecast around a 9% hit to services revenue and around a 2% hit to total revenue.
In reality, the impact on Apple’s revenue could be far less, as the analysts believe it’s likely Apple would still receive a commission on purchases made through third-party app stores. In the Netherlands, for example, Apple’s standard 30% commission is reduced by only 3% for dating apps using third-party payment systems.
While there are still a lot of question marks surrounding third-party app stores and sideloading, Morgan Stanley believes that the reported changes do not present material risk to App Store revenue/growth or the long-term performance of Apple’s stock.
This article, “Rival App Stores on iPhone Estimated to Have Limited Impact on Apple’s Revenue” first appeared on MacRumors.com
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