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After making its name in toys and board games, Hasbro is the latest big company trying to break into the video game industry. With six video game studios now under its belt, the company is making games based on its impressive stable of franchises, which reportedly includes a “big-budget” game centered around the G.I. Joe character Snake Eyes.
The news comes as part of an Axios report into Hasbro’s video game projects, which also include projects under subsidary Wizards of the Coast. One of the company’s studios Atomic Arcade, which is based in Raleigh, North Carolina and led by former Warner Bros. dev Ames Kirshen, is developing a “big-budget action-adventure game” starring the G.I. Joe universe’s Snake Eyes.
Snake Eyes was also the star of a 2021 film by the same name, which served as an origin story for the character and is intended to be the first in a rebooted G.I. Joe film franchise. While it’s possible the game could tie into the film universe, no more details on the game have yet been released.
A new partnership with ProData Consult aims to help both firms expand their services and reach new markets in Ireland and across Europe.
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