Tag: listeners
Half a million listeners tune out of Radio 2 after older DJs are dumped, latest figures show
Cats Might Be Better Listeners Than We All Thought – CNET
Podcasters Are Buying Millions of Listeners Through Mobile-Game Ads
Podcasts typically rely on downloads as the primary metric for ad sales. When an individual taps on an in-app play button on their mobile device, an entire episode begins downloading so they can listen to it even in the absence of a good internet connection — say, on an airplane or in the subway. An episode’s ads are inserted at that moment of download, meaning that even if a consumer only listens to 10 minutes of a 30-minute show, the mid-roll ad at the 15-minute mark is often ready to be heard — not to mention, counted by the sales team. To date, the podcast industry has said next to nothing about its embrace of this video-game strategy. “Not all impressions are created equal,” said Larry Chiagouris, a marketing professor at Pace University. “I’m not saying [this tactic is] not ethical or illegal, but it raises issues. If someone is trying to play a game and that’s the purpose of this interaction, they may just be eager to play the game and are not that interested in the information being shared.”
Read more of this story at Slashdot.