Tag: little-known
Little-known supermarket tricks to get you to spend more – including why the length of aisles is key
A SHOPPING expert has revealed little-known tricks supermarkets use to get you to spend more money.
A consumer psychologist shared cheeky tactics put in place by big chains to “trap” you – and you may not have even noticed them.
A shopping expert has revealed little-known tricks supermarkets use to get you to spend more money[/caption]
A consumer psychologist shared cheeky tactics put in place by big chains to ‘trap’ you[/caption]
Dr. Cathrine Jansson-Boyd told how the placement of items on shelves and the length of the aisles all have an affect.
She told The Mirror: “It’s no fluke that you have to walk up and down long aisles in the supermarket.
“They do that to make sure that you’re trapped, because the more time you spend in an aisle, the more likely you are to pick up things along the way that you wouldn’t otherwise buy if you could whisk through the shop in any direction.”
The placement of products on shelves can also have a huge effect.
More expensive items are placed at eye-level, while cheaper items are down towards the floor.
Even end-of-aisle offers are all part of the illusion.
Dr. Jannson Boyd said 90 per cent of shoppers splash the cash on these offers because of the “adrenaline rush” of a good deal.
The expert earlier revealed how the “jumble sale” style lay out of the middle aisles of Aldi and Lidl can convince us to splurge more.
She explained that by the supermarket aisles starting off with “serious” items like vegetables and meats, the middle aisle breaks up the store with more fun products.
And shopping in the jumble sale-style section gives us an “adrenaline rush”.
How else can I save on my supermarket shop?
There are plenty of other ways to save on your supermarket shop.
You can try looking out for yellow or red stickers on products which show when they’ve been reduced.
If the food is fresh you’ll have to eat it fast, or freeze it to have another time.
Sometimes even timing your shop to stock up just as items are discounted on the shelves can help you get the best bargains – lots of shoppers have said this is in the evening typically.
Making a list could save you some money too as you’ll be less likely to make any rash purchases when you get to the supermarket.
Going own brand can be one easy way to save hundreds of pounds a year on your food bills too.
That means going for “own” or “value” type products instead of “finest” or “luxury” lines.
Plenty of supermarkets run wonky veg and fruit schemes as well where you can get cheap prices if they’re misshapen or imperfect.
For example, Lidl runs its Waste Not scheme offering boxes of 5kg of fruit and vegetables for just £1.50.
Parents can get up to £442 in Healthy Start vouchers that they can use at the supermarket, on food and more for their children, for example.
Plus, many councils offer supermarket vouchers as part of the Household Support fund – so you can make your money go further with the extra support available.
Urgent warning to school run parents over little-known driving law that could land you with fine at pick-up
AN urgent warning has been issued to school run parents over a little-known driving law that could land you with a fine at pick-up.
Motorists who are caught idling when pulling up outside schools can be handed a penalty charge notice of £20 – rising to £40 if not paid quickly.
Father In Car Dropping Off Daughter In Front Of School Gates[/caption]
Local councils may add an additional fine on top of this.
In London, for example, emission measures will escalate this fine to £80.
And you could get taken to court if the offence is deemed to be serious enough.
Research from the RAC found that over a quarter (26%) of motorists caught out for idling were spotted outside school buildings.
READ MORE FROM MOTORS
As more consideration is made around the impact of cars on the environment, the rule is intended to reduce unnecessary vehicle emissions.
RAC roads policy spokesman Nicholas Lyes said: “Whether it is outside schools, picking up relatives from stations, or in a car park, we can all do our bit by switching off our engines and reducing our emissions.”
Most read in The Sun
Every minute, an idling car produces enough exhaust emissions to fill 150 balloons with dangerous chemicals including cyanide.
These can trigger health problems, from heart and lung disease to strokes and cancer, and are particularly damaging to children.
The Government has announced several moves to improve air quality.
They include grants to encourage the purchase of cleaner vehicles, a commitment to end the sale of conventional diesel and petrol vehicles by 2040 and the doubling of investment in cycling and walking routes since 2010.
Andrew Marshall of CarMoney said: “Now more than ever it is important to be aware of our impact on the environment.
Read More on The Sun
“By minimising car idling on our daily commutes, school drop-offs and simply waiting in traffic, we can contribute less CO2 emissions.
“Aside from switching to electric vehicles or hybrid car models, motorists can be more mindful of their idling habits by switching off their engine if waiting for long periods of time.”
Inside little-known Royal cottage where William & Harry spent many happy summers in the ‘most beautiful place on earth’
THE little-known Royal cottage where Princes William and Harry spent many happy summers was dubbed the “most beautiful place on earth” by royals who visited.
Balmoral Castle in Aberdeenshire, Scotland, was the late Queen’s go-to vacation destination in the summer.
Less than a mile from from Balmoral Castle sits Craigowan Lodge – one of the late Queen’s favourite getaway spots[/caption]
Prince of Wales with his fiancé Lady Diana Spencer during a photocall before their wedding while staying at Craigowan Lodge[/caption]
The family spent quality time together on their trips together[/caption]
But less than a mile down the road sits Craigowan Lodge on the Balmoral Estate.
The longest-reigning monarch treasured holidaying in the cottage where she enjoyed quality time with her extended family there, especially with grandsons William and Harry.
Queen Elizabeth II spent three months every summer on the Scottish estate and would “kick off her shoes” to relax.
Holidays up in Scotland with her grandsons were cherished memories for the Queen, who doted on the pair.
READ MORE ROYAL NEWS
King Charles and Princess Diana spent time at Craigowan Lodge with their sons when they were visiting Balmoral in the summer.
He and his then-fiancé were photographed before their wedding while staying at the home.
On the 2016 ITV documentary Our Queen at Ninety, Princess Eugenie spoke about how much the Scottish highlands mean to her remarkable grandmother
She said: “It’s the most beautiful place on earth. I think Granny is the most happy there. I think she really, really loves the Highlands.”
Most read in The Sun
During the airing of ‘The Queen at 90’, Prince William recalled a hilarious moment when he and Peter Phillips were chasing Zara around on a go-cart.
He said the pair managed to navigate Zara into a lamppost and the lamppost came down and nearly squashed her.
Prince William said: “I remember my grandmother being the first person out at Balmoral to come running across the lawn in her kilt.
“She came charging over and gave us the most almighty telling off, and that sort of stuck in my mind from that moment on.”
QUALITY TIME
Royal author Katie Nicholls said the Queen and Prince Philip adored the time they got to spend with William and Harry on the Balmoral estate.
Set in 50,000 acres, the Queen “encouraged them to let off steam at Balmoral”, and their grandfather also spent quality time with them.
He “taught them how to salmon-fish, and the boys would spend hours romping with him through the wild Scottish countryside”, Kate added.
Read More on The Sun
Queen Elizabeth was residing at Balmoral when the news broke of Princess Diana’s death in 1997.
And in her role as monarch, she held out an olive branch to Harry and Meghan by inviting them to stay in Craigowan Lodge during her summer break.
William and Harry play on the banks of the river Muick near Ballater at Balmoral[/caption]
Queen Elizabeth II and Prince Philip with Prince Andrew, Princess Anne and Charles sitting on a picnic rug outside Balmoral Castle[/caption]
The Queen and Prince Philip adored the time they got to spend together at Balmoral[/caption]
The Little-Known Analysis Behind the Billy Meier Case… One Hell of a Cosmic Story!!! – Zohar StarGate TV
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The little-known UK share that would get Warren Buffett excited!
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The post The little-known UK share that would get Warren Buffett excited! appeared first on The Motley Fool UK.
The Little-Known Way Copywriting Builds Active Communities For Web3 Projects
Some projects with over with 200k community members couldn’t mint out. How can you explain it?
You might ask ‘how is that even possible, with such a large community?’
Well, it’s quite possible and a lot of projects have had a similar experience.
After growing a very large community, hosting and joining various Twitter spaces, running collaborations like never before, when it came to mint date, people did not click the mint button.
Some didn’t even remember it was a mint day, despite their publicity, while some turned their backs when they got to the mint page.
So you sit down and wonder, what exactly went wrong. I mean, they did everything they ought to, they followed the script to the teeth.
The problem now seems obscure but the cause is something so little
Now I hear you saying ‘fine, what is it?’
It’s because they failed to carry the community along. I have realized that some members of a community don’t know what the project is about, while some aren’t fully convinced about what the project is building.
The cure is perception.
You see, perception is way stronger than reality because tells a person the measure of value to accord to something.
And what better way to build perception than using the king of persuasion — Copywriting
When there is a strong perception, an active community is built.
An active community is one in which the members understand its purpose and believe in what the founders are building
If there is no ‘understanding’ and ‘believing’ there can be no active community.
The closest you’ll get is spam hype words from people waiting to flip… that won’t build you something sustainable.
Stories also help in building perception, you can read all about it here.
Enough talk! Let’s do some work.
Let’s experiment with running copywriting in a typical NFT sales funnel. Ready?
We would make use of this typical sales funnel
Community building — collaboration — onboarding web2 peeps — launch — post-launch — roadmap execution — branding
Community Building
In the process of community building I see a common mistake many projects make that makes it seem as though everything they are trying isn’t working.
They employ various engagement tactics but still have low turn ups and vibe in the community.
This happens because they neglected the fundamentals.
If the foundation is weak, how can a building stand?
The foundation building blocks of a community are knowing…
The theme of the community
The values you want to uphold
The benefit they get for being a part of it
The goal behind the community
They have to be put in place before a community can be built
For a full explanation of how the building blocks, you can read this article
After these ‘foundation blocks’ have been set in place, then engagement tactics can come in.
Consider hosting events like
Game tournaments ( discord games or online multiplayer games like among us)
Karaoke Night
Movie night
Trivia games
Friday party
Name the nft
Puzzles
Just get creative, no one likes a server all about invite contests or wl challenges.
Ensure to weave elements of copywriting in every event or activity announcement. Don’t just type ‘we are having xyz event, try to join’
Make it exciting and use emotional triggers.
At this rate, there will be a gradual increase in the way they perceive the project. Let’s take it a step further, shall we?
Collaboration
You can also involve the community collaboration decisions
What if you sent a list of about 2–5 projects, and highlight the benefits of a collaboration with each project. Then ask the community to vote on which they would like you to collaborate with.
Tell me, would they feel important?
Would they feel that you value their opinions?
Would they feel like they are a part of the building process
Yeah? I believe so too.
Let’s say you just secured a collaboration with a big project.
Don’t just copy their template and post in the collab channel. It’ll make you like everyone else, so a big NO.
You will host an event, ensure you always host an event for big collaborations like this.
The next step is the announcement
This is where I see a lot of projects miss it.
You’ve got to do it in a grand style.
How do you think an upcoming club will tell the public that they just signed in Messi
Lots of noise right?
That’s exactly what have to do. Blow a lot of hot air on this collaboration.
You might say ‘why do I need to go through all of this?’
Have you forgotten? We want to build perception here.
A Doughnut adorned with different colours of candy and a twisted chocolate cream, packed in a transparent box will be perceived to be more expensive and quality than an orange doughnut in nylon.
In the same way, you want your community to perceive that your project and the collaboration you just secured is valuable.
Use quality visuals to announce (cinematic videos, graphics, interviews, logos..) and state the benefit of that collaboration to the community.
Ensure your announcement is compelling in such a way that would make them feel they’ll miss a lot if they don’t join the event.
Onboarding Web2 Folks.
You’ll agree with me that the most loyal kind of people are those you teach something new.
This is where SEO content marketing comes to play. Create informative and educative content on how a newbie can navigate the Web3 space (NFTs, DeFi… as the case may be)
Your content will be laced with copywriting to pull them to the CTA button which leads to your community.
You will also put mods in place to answer their many questions and guide them on all they need to know.
You might need to create a private channel and role for them, where you can give them more onboarding materials.
Launch
Now, you are preparing for the big day. Start with a 14-day campaign everywhere, from socials to every project you collaborated with. And of course a daily reminder on the server.
Ensure the mods constantly talk about it like the world cup is around the corner
Remember to use appealing visuals (rare sneak peeks, quality graphics, cinematic videos, interviwes, IRL events…)
Also, include:
Reviews ( Basically what people are saying about the project. You could retweet credible tweets)
Threads about what you are building and how it’ll affect the space
Digital events and the likes
One last thing.
Add a copy on the mint page to reassure them and prevent any kind of last-minute turnback.
Let’s rewind a little
We experimented with a typical funnel. Yours could be more detailed and might include more phases, but that isn’t a problem provided you weave in copywriting.
When working out our experiment, it could take weeks, perhaps months because you are building rapport with people you barely know, so patience is needed.
If you have dotted all the i-s of this process, a sell out is guaranteed.
Post Launch — Road Map Execution
Post launch is not the time the community should be idle. Instead it should be quite active with you updating them of every step of the building journey.
Host events, AMAs, and interviews on your progress. Let them know they matter because the truth is, they really do.
Find new ways to give the community value.
Wow! You made it to this point, thank you.
You can send in your thoughts in the comments.
Are you building something in the web3? Do you want it to scale?
Then let’s have a chat about it. Let’s Connect
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The Little-Known Way Copywriting Builds Active Communities For Web3 Projects was originally published in Coinmonks on Medium, where people are continuing the conversation by highlighting and responding to this story.