Tag: mattel
Logan Paul’s First WWE Action Figure Was No Easy Task For Mattel
When Logan Paul made his WWE debut in 2021, it was only a matter of time before he was immortalized the same way most WWE superstars are: with his own Mattel action figure. He’s not getting anything as simple as the company’s line of Basic figures or even an entry in the long-running line of Elite toys. Paul is starting on top, with WWE and Mattel creating an Ultimate collection figure–the most-detailed and articulated line of toys WWE has. Getting to a finished product was no easy task, though.
Paul’s Ultimate is the second Mattel has offered via their Mattel Creations website as a presale exclusive item. The first, Ultimate Cody Rhodes based on his Wrestlemania return in 2022, will arrive this summer. Still, while it won’t be available in stores at release, the toy giant pulled out all the stops to make sure the Ultimate lives up to its name. And where that all starts is with many, many pictures of Paul.
The design team used what they have dubbed a 3D virtual studio, a portable scanning rig capable of taking 64 photos simultaneously. It gives them the ability to capture every single angle of a facial expression, and the team first brought Paul into their headquarters to be scanned. Per Mattel, a scanning session could take up to a few hours, as superstars are asked for a number of facial reactions. Some of them aren’t used, while others wind up on the toy heads included with the figures.
Mattel (MAT) Earnings: 1Q23 Key Numbers
Mattel, Inc. (NASDAQ: MAT) reported net sales of $815 million for the first quarter of 2023, which was down 22% year-over-year. Net loss was $106.5 million, or $0.30 per share, […]
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Earnings Results: Mattel says retailers are still skittish about stocking up on toys, but sticks with its financial outlook
Hasbro (HAS) vs. Mattel (MAT): How did these toymakers fare during the fourth quarter?
Toy companies Hasbro Inc. (NASDAQ: HAS) and Mattel Inc. (NASDAQ: MAT) reported their fourth quarter 2022 earnings results recently. Both companies saw their performance lag expectations as they battled a […]
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Mattel (MAT) Earnings: 4Q22 Key Numbers
Mattel, Inc. (NASDAQ: MAT) reported net sales of $1.40 billion for the fourth quarter of 2022, which were down 22% year-over-year on a reported basis, and down 19% on a […]
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Velan and Mattel unveil Hot Wheels: Rift Rally mixed reality racing game for iOS and PS
Hasbro (HAS), Mattel (MAT): A look at the near-term plans and goals of these toy companies
In the current challenging economic environment where consumers are putting their discretionary purchases on hold, toys have taken a bit of a hit. Leading toy companies Hasbro (NASDAQ: HAS) and […]
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Mattel (MAT) anticipates increased volatility and macroeconomic challenges for the latter half of the year
Shares of Mattel Inc. (NASDAQ: MAT) were down 1% on Wednesday, a day after the company delivered mixed results for the third quarter of 2022 and cut profit guidance for […]
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Hasbro (HAS), Mattel (MAT): What have these toymakers planned for the near term?
Leading toymakers Hasbro Inc. (NASDAQ: HAS) and Mattel Inc. (NASDAQ: MAT) witnessed revenue and profit growth during their most recent quarters. The companies have seen healthy performance from most of […]
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