Tag: ongoing
Apple Executive Hints at Apple Silicon Mac Pro and Ongoing Focus on Apple Watch Battery Life
When asked if Apple still intends to pursue its announced plan to transition all Macs to Apple silicon, Borchers reaffirmed Apple’s “clear goal to transition fully” to its own chips, seemingly hinting that the Apple silicon Mac Pro is still in the pipeline.
We believe strongly that Apple silicon can power and transform experiences from the MacBook Air to all the way up to the Mac Studio. We’ve been very clear from the beginning that our goal is to take our entire product line to Apple Silicon. And that’s something we intend to do.
Amid discussion about how Apple motivated the wider computing industry to refocus on efficiency over performance, Borchers seemed to concede that the Apple Watch is a device that would benefit greatly from better battery life. He added that the issue of the Apple Watch’s battery life is an area of ongoing attention at Apple. One of several answers to address the problem, Borchers believes, is fast charging. Apple apparently continues to explore how it can balance features, such as real-time health and fitness tracking, and battery life on the device.
Borchers also discussed Apple’s rationale behind offering both the high-end Mac mini and the Mac Studio, explaining that one delivers a small form factor, while the other offers the flexibility of additional connectivity.
This article, “Apple Executive Hints at Apple Silicon Mac Pro and Ongoing Focus on Apple Watch Battery Life” first appeared on MacRumors.com
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Timothée Chalamet Praises Apple’s Taste in Ongoing TV+ Ad Campaign
Chalamet uses an iPad to longingly look through various Apple TV+ shows and movies, naming the high-profile actors and actresses that star in the TV+ content. “Alright Apple, clearly you have taste,” says Chalamet, and the spot eventually ends with him asking Apple to “talk.”
The ad is similar to a “Call Me” spot that Apple shared earlier in January, where Chalamet expressed his desire to star in an Apple TV+ show. Apple’s ad campaign is clearly leading up to announcement of an Apple TV+ series or movie starring Chalamet, as the company did something similar with Jon Hamm before he was announced as a cast member of “The Morning Show.”
This article, “Timothée Chalamet Praises Apple’s Taste in Ongoing TV+ Ad Campaign” first appeared on MacRumors.com
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Comedy rights agency seeks court sanctions against Pandora in ongoing copyright dispute
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Pentagon Says It Hasn’t Turned up Any Aliens in Ongoing UAP Research – Inverse
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