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Microsoft hasn’t been shy about wanting to improve the repairability of Surface devices, and that now includes the availability of spare parts. In a statement to iFixit, Microsoft says it plans “broad availability” of parts for individuals and independent repair shops in the first half of 2023. You can also expect complete repair manuals for the Surface Pro 9 by the end of this year. A wider repair network will be available in early 2023 with the help of a “major US retailer.”
That improved stance is reflected in the company’s latest designs. Microsoft says repairability was a “major focus” in the Surface Pro 9’s construction, and iFixit has confirmed as much in its independently run teardown of the Windows tablet. The user-accessible SSD is just the start. The battery is screwed in rather than glued, and the display is easier to remove when you’re digging into the internals. This is the “most repairable” Surface yet, according to iFixit, and a sharp contrast with the notoriously difficult-to-fix builds of the past.
This isn’t the first time Microsoft has made nods toward do-it-yourself repair. The Surface Laptop 3 was easier to open, and even the extra-slim Surface Pro X had a user-replaceable SSD. iFixit also warns that it can’t truly judge the Surface Pro 9’s repairability until the manuals and parts are available. The RAM is still soldered on, too, even if it might offer added performance and energy savings as a result. This is a large step in the right direction, but not the definitive solution.
As with similar efforts by Apple, Google, Samsung and others, Microsoft isn’t acting strictly out of kindness. The tech industry is facing pressure from federal and state governments to improve repairability, including through “Right to Repair” legislation that requires access to components, documents and diagnostics. If Microsoft didn’t make the Surface lineup easier to fix on its own, governments might have stepped in.
Motorcar Parts of America Inc (NASDAQ:MPAA) Q2 2023 Earnings Call dated Nov. 09, 2022. Corporate Participants: Gary Maier — Vice President, Investor Relations Selwyn Joffe — Chairman, President and Chief Executive Officer David Lee — Chief […]
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Meta’s quarterly revenue dipped for the first time ever in the second quarter. It’s looking to make those numbers go back up and keep smiles on investors’ faces. One of the strategies it’s employing to do that is by attempting to squeeze more money out of Instagram. As such, it will shove ads into more areas of the app, namely the Explore feed as well as the feed of posts from a user’s profile.
Brands can now place ads in the Explore feed, but profile feed ads are still in the testing phase. The company will also offer some creators the chance to earn a cut of revenue from ads that are displayed in their profile feeds.
Meta announced a slew of other updates for its advertising products. Some of those will impact Instagram. For one thing, the company will try out augmented reality ads in both the feed and Stories. Meta suggests that brands might use these to let people test virtual furniture in their home or get a closer look at a car.
In addition, the company is experimenting with new formats for ads in Facebook and Instagram Reels. These include a “post-loop” format — skippable ads lasting between four and 10 seconds that play after a reel. After the ad finishes, the reel will play again. The company is also testing image carousel ads, which you may start to see at the bottom of Facebook Reels starting today. In addition, brands will have access to a free library of music to use in Reels ads.
As for how many ads you’ll actually see, that may be different for each person. You may or may not see more of them, but they’ll at least pop up in places where they weren’t present before. “The number of ads across the platform varies based on how people use Instagram,” an Instagram spokesperson told Engadget. “We closely monitor people’s sentiment — both for ads and overall commerciality.”
It doesn’t seem that Meta is considering the sentiment that some people don’t want to see ads at all. The company swiftly took action against an unofficial, ad-free Instagram client that popped up last week.
Update, 5PM ET: This post originally stated that ads would appear in a profile’s grid view. They don’t show up there, but they can appear in the profile feed.