Tag: shorts
YouTube redesign gives long-form videos, Shorts and Live videos their own tabs on channel pages
YouTube is rolling out a change impacting how videos appear on its platform. The company today announced a redesign that now splits video content into three different tabs on all channel pages — one for YouTube’s traditional long-form content, another for YouTube Shorts only and a third for Live videos, including past, current and upcoming […]
YouTube redesign gives long-form videos, Shorts and Live videos their own tabs on channel pages by Sarah Perez originally published on TechCrunch
Creators say YouTube Shorts has a transphobia problem
YouTube is high on the success of YouTube Shorts, a short-form video offering they introduced in September 2020 to compete with TikTok. In June, Shorts had more than 1.5 billion monthly users. And last month, YouTube announced new monetization opportunities for the format, a move that indicated that it was becoming big business for YouTube and a viable revenue source for creators.
However, reports of users being shown transphobic Shorts are spreading across other social media platforms. YouTube users say transphobic videos are appearing on their feeds among seemingly unrelated content. The largest call out has come from one of the platform’s oldest, most-respected, and prolific creators, Hank Green:
Shorts is the default tab in the YouTube app, which means it’s the first thing you see when you open it. Users have been noting how being confronted with that kind of content makes them feel:
YouTube has historically struggled to moderate hate and misinformation. Recently Jessie Earl, a trans YouTube creator, has been vocal about YouTube flagging a video critiquing anti-trans comments from YouTuber Matt Walsh. Earl argues that Walsh’s videos promote anti-trans rhetoric and have not received similar treatment.
But some users are shocked by just how prevalent transphobic content is on Shorts, and how hard it is to get rid of it. One Redditor claims, “A solid half of the videos recommended to me are intensely transphobic. I hit ‘don’t recommend me this channel,’ but it doesn’t seem to work.”
Like TikTok, the Shorts recommendation algorithm feeds content to the user in an endless scroll. A user might not click on a transphobic long-form YouTube video, but they aren’t given that same choice when spoon-fed a 15-second video in the Shorts tab.
Mashable has reached out to YouTube for comment.
TikTok vs YouTube Shorts vs Instagram/Facebook Reels
YouTube Shorts copies TikTok again with voiceover narration
What’s the best way for YouTube Shorts to take on TikTok? Apparently, it’s by continually copying its popular competitor. Yesterday, YouTube announced (via TechCrunch) that it would be adding voiceover narrations to Shorts on iOS. It’ll let you add your own commentary on top of existing videos with just a few taps. That’s simple enough, but it’s also something that TikTok has offered for a while, and it brings to mind Instagram’s repeated attempts to copy TikTok’s core features.
Previously, YouTube also lifted TikTok’s feature that lets you reply to comments with your own video. It’s not unusual to tech companies copy each other — Facebook and Instagram practically made a habit of it. But it also makes it clear when established companies are starting to feel defensive about their younger, and usually more innovative, competition. To its credit, YouTube is trying to separate itself by sharing ad revenue with Shorts creators. TikTok may be wildly popular, but that historically hasn’t led to much money for creators.
YouTube to challenge TikTok by sharing ad revenue with Shorts creators
Eligible creators will be given a share of 45pc of the ad revenue generated on YouTube Shorts.
Read more: YouTube to challenge TikTok by sharing ad revenue with Shorts creators
YouTube Targets TikTok With Revenue Sharing For Shorts, Partner Program Expansion
“I’m proud to say this is the first time real revenue sharing is being offered for short form video on any platform at scale,” said YouTube Chief Product Officer Neal Mohan. He’s right. TikTok has started experimenting with ad revenue sharing, but its efforts seem to focus more on the advertiser than the creator, as only the top 4% of all videos on TikTok can be monetized through its TikTok Pulse program. For the most part, creators have found it increasingly difficult to make money from TikTok’s Creator Fund. […]
YouTube Shorts is poised to become TikTok’s biggest competitor. If creators can make more money on Shorts than on TikTok, then they’re incentivized to make original content for the YouTube platform. YouTube also shared that this update to the Partner Program will enable the platform to license more music for use in Shorts, which could help encourage creators to use Shorts more often. Creators in the program will be compensated the same, regardless of whether they use licensed music. YouTube also unveiled Creator Music, now in beta testing. Creators can browse a large catalog of songs to purchase for use in their content, with the terms of the music rights spelled out in simple terms. They’ll also be able to opt for tracks with new revenue-sharing option where both creators and music rights holders earn money from their content.
Read more of this story at Slashdot.
YouTube announces monetization for Shorts creators
YouTube is expanding its YouTube Shorts business. Starting in early 2023, Shorts creators who reach 10 million shorts views over 90 days can apply to earn money through YouTube’s Partner Program.
Creators will earn 45 percent of the money generated from ads that run between Shorts videos. Revenue from those ads will be pooled at the end of the month and each creator will be paid based on their share of total shorts views. The ad money will also go to covering the costs of music licensing, which YouTube says will not affect the creator’s earnings.
Neil Mohan, YouTube’s Chief Product Officer, told press that this is “the first time real revenue sharing is being offered for short term video on any platform at scale.” It’s a huge investment into Shorts, which YouTube says is now logging over 30 billion views from 1.5 billion logged in users a month.
The YouTube Partner Program launched in 2007. In the last three years YouTube says it has paid creators, artists, and media companies more than $50 billion through the program. In addition to the updates to Shorts monetization, YouTube will also be adding a new tier to the Partner Program “to help creators start making money earlier in their journey.” It will have a lower requirement and “easier access to fan funding features like super thanks, Super Chat, Super Stickers and channel memberships.”
YouTube will share ad revenue with Shorts creators
YouTube just made a major change to its Partner Program that will allow its short-form video creators to make a lot more money from its platform. The company announced that it will share ad revenue with creators on its TikTok rival, YouTube Shorts.
The changes, which go into effect “early next year,” could help YouTube draw creators away from TikTok, where stars have complained about low creator fund payouts. “This is the first time real revenue sharing is being offered for short-form video on any platform at scale,” YouTube Chief Product Officer Neal Mahon said during an event announcing the news.
With the new revenue sharing program, creators with at least 1,000 subscribers who get 10 million views on Shorts in a 90-day period can apply to join the Partner Program. Like TikTok, ads on Shorts appear between videos in the feed. (The company began experimenting with ads on Shorts in May.) Revenue from the ads will be pooled and split among creators, Mohan said. Creators will get a 45 percent cut of the ads, regardless of whether they use music.
“Each creator is paid on their share of total Shorts views, and this revenue share remains the same, even if they use music,” he explained. The company also said it would start testing its tipping feature, called Super Thanks, in Shorts “with a complete rollout expected next year.”
Up until now, YouTube had a dedicated $100 million creator fund for Shorts. But creators have long complained that these types of funds are insufficient, and don’t come close to what the most successful creators can make producing longer form videos where they get a share of the ad revenue.
For example, Jimmy Donaldson, the YouTuber known as Mr. Beast, shared earlier this year that he had made just $15,000 from TikTok despite more than a billion views in the app. Donaldson is widely credited as one of the top-earning creators on YouTube, and made $54 million on the platform in 2021. TikTok said in May that it was in the early stages of a revenue sharing program called TikTok Pulse.
YouTube also announced a new tier for the Partner Program that’s meant to make it easier for early-stage creators to start monetizing their content. The new tier, called “Fan Funding,” will have “lower requirements” for accessing features like Super Thanks, Super Chat, stickers and channel memberships, Mahon said. YouTube said it would share more details about the requirements in 2023.
Finally, the company revealed Creator Music, a section of YouTube Studio where creators can purchase “affordable, high-quality music licenses that offer them full monetizing potential.” Those who buy the licenses will “keep the same revenue share they’d usually make on videos without any music.” Creator Music will also offer the option to use songs without paying up front, and instead the creator and the artist will share revenue from the video.
The change could solve another major headache for YouTubers, who have long complained about copyright issues from overzealous music labels leading to takedowns and loss of revenue. In a blog post, YouTube says it hopes the feature will help “build a bridge between the music industry and creators on our platform.”
Pokémon takes cues from Cloverfield in these great found-footage horror shorts
I wouldn’t say no to feature-length Pokémon thriller