Tag: transparency
Google Launches Ads Transparency Center As a Searchable Database
You can search by advertiser (with approximate ad quantity noted) or website, with filters for topics, time, and country. Once an advertiser is selected, Google will show the feed of ads with the ability to select for more details. You’ll be able to access it directly here or from the My Ad Center, which lets you customize advertising that appears in Search, Discover, Shopping, and YouTube.
Read more of this story at Slashdot.
Help My Career: Is pay transparency a win-win? Harvard Business School professor says it’s not always good to know what your colleagues make.
5 ways to foster data transparency and collaboration in divided departments
Meta clarifies its use of AI in ad-matching with a redesigned transparency tool
Starting today, Meta is rolling out a new version of its “Why am I seeing this ad?” tool. The company says the redesigned interface is meant to provide users with more information about how their activities on Facebook and beyond inform the machine learning models that power its ad-matching software. If you’re unfamiliar with the tool, you can access it by clicking or tapping the three dots icon next to an ad on Facebook or Instagram.
Once you have access to the updated tool, you’ll see a summary of the actions on Meta’s platforms and other websites that may have informed the company’s machine-learning models. For instance, the page may note that you’re seeing an ad for a dress or suit because you interacted with style content on Facebook. Users will also see new examples and illustrations that attempt to explain how Meta’s machine learning algorithms work to deliver targeted ads. At the same time, the company says it has made it easier to access its Ads Preferences. You’ll see a link to those settings from more pages accessible through the “Why am I seeing this ad?” tool.
“We are committed to using machine learning models responsibly. Being transparent about how we use machine learning is essential because it ensures that people are aware that this technology is a part of our ads system and that they know the types of information it is using,” Meta said in a blog post published Tuesday. “By stepping up our transparency around how our machine learning models work to deliver ads, we aim to help people feel more secure and increase our accountability.”
The company notes it worked with “external privacy experts and policy stakeholders” to collect input on how it could be more transparent about its ads system. Meta doesn’t say as much, but the changes likely represent an effort to ensure the company is compliant with the European Union’s Digital Services Act when it becomes law in 2024. The legislation has several provisions that apply directly to Meta, including one that mandates more transparency around how recommendation systems work. The law will also ban ads that target individuals based on their religion, sexual orientation, ethnicity or political affiliation.
More broadly, the changes come after Apple’s ad-tracking changes in iOS 14 significantly hurt Meta’s bottom line. One early report after iOS 14.5 went live estimated only four percent of iPhone users in the US opted into app tracking. Since then, Meta has seen revenue growth shrink significantly. More recently, in combination with its virtual and augmented reality spending, Meta saw its first-ever revenue decline in the second quarter of 2022.
UK government provides update on economics of streaming work – and publishes algorithms report that proposes more transparency from streaming services
TikTok Unveils New US-Based ‘Transparency and Accountability Center’
TikTok says it has already taken thousands of people and over $1.5 billion to create Project Texas. The effort involves TikTok creating a separate legal entity dubbed USDS with an independent board from ByteDance that reports directly to the US government. More than seven outside auditors, including Oracle, will review all data that flows in and out of the US version of TikTok. Only American user data will be available to train the algorithm in the US, and TikTok says there will be strict compliance requirements for any internal access to US data. If the proposal is approved by the government, it will cost TikTok an estimated $700 million to $1 billion per year to maintain…..
At one point during the tour, I tried asking what would hypothetically happen if, once Project Texas is greenlit, a Bytedance employee in China makes an uncomfortable request to an employee in TikTok’s US entity. I was quickly told by a member of TikTok’s PR team that the question wasn’t appropriate for the tour.
Other notes from the tour:
The journalists weren’t allowed to enter a special server room “housing the app’s source code for outside auditors to review.”
A room that explained TikTok’s algorithm using iMacs running “code simulators” was “frustratingly vague”
“Despite it being called a transparency center, TikTok’s PR department made everyone agree to not quote or directly attribute comments made by employees leading the tour.”
The Verge ultimately concludes TikTok’s Transparency and Accountability Center is “a lot of smoke and mirrors designed to give the impression that it really cares.”
Read more of this story at Slashdot.
Dashlane Publishes Its Source Code To GitHub In Transparency Push
At first, the code will be open for auditing purposes only, but in the future it may start accepting contributions too –” however, there is no suggestion that it will go all-in and allow the public to fork or otherwise re-use the code in their own applications. Dashlane has released the code under a Creative Commons Attribution-NonCommercial 4.0 license, which technically means that users are allowed to copy, share and build upon the codebase so long as it’s for non-commercial purposes. However, the company said that it has stripped out some key elements from its release, effectively hamstringing what third-party developers are able to do with the code. […]
“The main benefit of making this code public is that anyone can audit the code and understand how we build the Dashlane mobile application,” the company wrote. “Customers and the curious can also explore the algorithms and logic behind password management software in general. In addition, business customers, or those who may be interested, can better meet compliance requirements by being able to review our code.” On top of that, the company says that a benefit of releasing its code is to perhaps draw-in technical talent, who can inspect the code prior to an interview and perhaps share some ideas on how things could be improved. Moreover, so-called “white-hat hackers” will now be better equipped to earn bug bounties. “Transparency and trust are part of our company values, and we strive to reflect those values in everything we do,” Dashlane continued. “We hope that being transparent about our code base will increase the trust customers have in our product.”
Read more of this story at Slashdot.
TikTok’s transparency theater
![One of the displays inside TikTok’s Transparency and Accountability Center in Los Angeles.](https://cdn.vox-cdn.com/thumbor/fMiSbf0e-4PsKYnjQ8hOIOtfR_c=/0x0:3060x2040/1310x873/cdn.vox-cdn.com/uploads/chorus_image/image/71935285/236514_Tiktok_transparency_center_AZaucha_0009.0.jpg)
What I observed during a recent visit to TikTok’s first transparency center.