“The patent system is designed to encourage innovation on behalf of customers,” Amazon had written in its 1999 press release, arguing that in 1997 its 1-Click technology “was a significant step forward for online shoppers that required thousands of hours of effort.” It’s been noted that B&N first threw down the litigation gauntlet, slapping Amazon with a lawsuit over its marketing claim as “World’s Largest Bookstore” just days before Amazon’s IPO in May 1997. USPTO continuity records show a ‘child’ patent of the original Method and System for Placing a Purchase Order Via a Communications Network patent finally expired due to non-payment of maintenance fees on 10/10/2022, more than 25 years after Amazon applied for its 1-Click patent on 9/22/1997.
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