AEG Presents – the concert and tour promotions division of AEG – has hired Lucy Noble, who has spent more than two decades working at London’s Royal Albert Hall, to take on the new role of Artistic Director within the company’s European senior leadership team.
In that new role, she will be responsible for “setting the artistic direction across the company’s live touring and events business, driving expansion into new areas”. Her remit will include content creation and the production of new events, plus “promoting and touring shows, with an initial focus on the UK, followed by an eventual expansion into Europe and other territories”.
She reports into AEG Presents UK CEO Steve Homer, who says: “Professionally, this is a huge win for AEG and only strengthens our world-class reputation; I can’t wait to see the creativity and direction she’ll bring to our AEG Presents business as we move forward on this exciting next phase in our journey”.
“On a personal level”, he goes on, “I’m extremely chuffed – I’ve worked with Lucy for many years and it’s always been a wish of mine to bring her over to our side of the fence. We’re THRILLED this is now a reality”.
Noble herself adds: “I’ve worked closely with the AEG team for many years and have long since admired their work. To join a leader of this calibre, working across live music and events, is something I can’t wait to be part of”.
“After a two decade tenure”, she continues, “I count many of my colleagues as dear friends and as such, it was always going to take something pretty spectacular to draw me away from ‘the Hall’. While it will always hold a special place in my heart, I’m excited about what’s to come”.