Despite recent concerns about a coming recession, many businesses still struggle to manage acute staffing shortages — particularly those supporting a substantial frontline workforce in the retail, hospitality and transportation industries. So employee retention has become a top priority.
Though workers change jobs for a variety of reasons — higher pay, better career opportunities, more workplace flexibility — companies are finding they have a better shot at keeping valued frontline workers with digital tools.
“Technology can not only help to give frontline workers a voice, it can help them feel more valued, more part of the team, and more effective,” said Angela Ashenden, principal analyst at CCS Insight. “This engagement can reduce staff turnover and grow community as well as a recognizable and attractive company culture.”