As part of the new deal, the U.S. is offering — and has started to implement — new safeguards on how its intelligence authorities can access that data. If concluded, the deal could resolve one of the thorniest outstanding issues between the two economic giants. Hanging in the balance has been the ability of businesses to use U.S.-based data centers to do things such as sell online ads, measure their website traffic or manage company payroll in Europe. Blocking data transfers could upend billions of dollars of trade from cross-border data activities, including cloud services, human resources, marketing and advertising, if they involve sending or storing information about Europeans on U.S. soil, tech advocates say.
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