Lil Nas X may be rocking stages on the ‘Long Live Montero Tour,’ but he’s making sure to secure the bag via savvy brand moves too.
And the latest sees the Hip-Pop performer pair up with Coach in a major way.
Full story below…
Moments ago, the fashion brand announced the 23-year-old as its new Global Ambassador.
The news comes on the heels of the ‘Industry Baby’ chart-topper also being unveiled as the new face of YSL Beauty.
Coach said of linking up with Lil Nas:
“Welcome to the fam, #LilNasX. ✨ Our new global ambassador shares our belief that style should be about courageously exploring all of who you are.”
Nas’ first campaign is the Coach Spring ’23 promotion, which comprises print, digital, and other activations.
Peep the first look:
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