- Athlo allows gym-members and class package holders to upcycle their membership to other gym-goers for cash when they’re not using it.
- Previous studies showed that Britons have wasted up to £4 billion a year on unused gym memberships.
Website: https://athlo.app/
What is Athlo?
Athlo is an app that allows gym-members and class package holders to rent out their membership to other gym-goers for cash when they’re not using it, earning back on their membership fee or class pack in return.
Meanwhile, for those looking to temporarily rent a membership, it provides access to gyms and classes on-demand at preferential rates, without the need for expensive one-off-fees or subscriptions. Not only does Athlo solve a number of prominent issues for gym-goers, it also provides gym operators with some much-needed control – helping to reduce member churn, preventing memberships from being frozen, and improving retention.
Members are paid the day the membership or class is attended by another Athlo user.
Is there a market for membership upcycling?
Previous studies showed that Britons have wasted up to £4 billion a year on unused gym memberships. One of the most common reasons that people cancel their gym membership is because they don’t believe they are getting value for their money for the amount they are using it.
“The thing that makes Athlo different is that it provides a one-stop solution for members, consumers, and operators alike. It is the first member-centric retention and growth platform, giving members more flexibility to get the most out of their membership, ultimately enabling gym providers to better retain their member base.”– Matthew Mansell, Founder at Athlo
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How do you sign up?
Athlo is free to download and use on both Google Play and the App Store.
You can download Athlo and check out what operators they are working with via the app.
Alternatively, you can see all current and upcoming partnerships on their website: https://athlo.app/partners.
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