Life By You, a competitor to The Sims led by former EA exec Rod Humble. We only received a snappy 50-second tease of some environments and our non-Sims avatars, but Paradox have now shown more of their life-sim via a live stream, calling it “the most moddable and open life simulator.” We now know that Life By You will have an open world, a dialogue system, a third person-mode, and it’ll release into early access on September 12th.