According to new data from app intelligence firm Sensor Tower provided to TechCrunch, consumer spending on Tumblr’s iOS app increased since November 2022’s double-blue check launch, now totaling $263,000 in net revenue. While that’s not a significant figure in the grand scheme of things by any means, it still represents a 125% jump in spending compared with the prior three-month total of August through October 2022. When looking at more long-term trends, Tumblr’s revenue remains up — but not by as much. Sensor Tower says the in-app purchase revenue on iOS is up 19%, compared with the prior ten months ahead of the blue check’s launch (January through October 2022).
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