Leichtman’s analysis never really answers why consumers continue to flee traditional cable (high prices, bloated channel bundles, bullshit fees, comically terrible customer service), instead only focusing on the fact that this was the third best quarter for streaming services in history: “Spurred by a strong quarter from Internet-delivered vMVPD services, pay-TV net losses of about 785,000 in 3Q 2022 were more modest than in the first two quarters of the year,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. “Not including YouTube TV, which does not regularly report subscriber totals, vMVPDs had nearly 900,000 net additions in the quarter. This was the third most quarterly net adds ever for the top publicly reporting vMVPD services.”
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