If your aim is to breathe new life into your business and the way it engages customers, then marketing analytic tools are your best option. In light of this, we’ve put together this article to explain what marketing analytics tools are, how a particular tool works, and how it can bring significant value to your business. Read on to find out more!
What Are Marketing Analytic Tools?
Marketing analytics tools are advanced software that enable you to accurately monitor, evaluate, and adjust your marketing performance. The more visibility you have over customer engagement across your business, the more effectively you can implement new strategies to increase your leads and sales. Various marketing analytics tools will offer different forms of data, which is why it’s essential you choose the best platform to give your business the most extensive and beneficial data.
Introducing Call Tracking
Call tracking is an advanced analytics tool that allows you to track all your customer calls, as well as receive a wide variety of crucial data on each interaction. This can include essential information, such as the call start and end times, caller area codes, ring duration, whether a call was answered or not, and more. The software can also take analytics one step further, with a range of detailed metrics and insights into customer engagement, so you can gain a thorough understanding of how your marketing is performing.
This involves key things such as:
- Calls originating from different marketing sources – using dynamic phone numbers you can track the exact online marketing sources that lead to prospects making a phone enquiry. For example, you might track a customer who followed a link from your email, and then made a call.
- The activities generating your inbound enquiries – To track where your inbound enquiries are coming from, you can trace the journeys of each customer through all the activities they visited before, during, and after they enquired.
- More granular data for your website visits – By applyingUrchin Traffic Monitor (UTM) tags to your URLs, the software can show you highly granular data on the campaigns that customers engage with, and how they interact with your website.
- Keywords performance in calls – The software uses speech analytics that can help you define keywords which are relevant to your business, and it can pick up these words when they’re mentioned in a conversation.
What Value Can Call Tracking Software Bring to Your Business?
With the right call tracking software, you can bring significant value to your business. This can include:
1. Optimising Your PPC Performance
Using expert insights from the software, you can more efficiently track the engagement, leads and sales generated from your pay-per-click (PPC) ads.
As a result, you’ll know which of your PPC ads are most successful at driving customer interaction, and you can replicate their best elements in any new ads you create.
This will help you not only improve the rate of leads and sales generated from your ads, but also increase the cost-efficiency of your PPC strategies.
More from Business
- Top 10 Business VoIP Providers For 2023
- Nostalgia Marketing: The Effectiveness of Relating Your Company to the Past
- Demand For Loft Conversions Surges In January
- Lessons Entrepreneurs Can Learn From The Football World Cup
- How The Oil Industry Can Leverage Blockchain Technology For Its Betterment
- 5 Must-Track KPIs for Successful Marketing
- Compare The Best VPNs for Work in 2023
- How Has Tech Revolutionised Payments For Online Businesses?
2. More Effective Tracking of Your Valuable Leads
When monitoring your valuable leads, call tracking can enable you to pinpoint which exact activities, channels, and campaigns they are originating from. For instance, this could reveal that the majority of customers who interact with your online forms or live chats in the middle of their journey, are more likely to convert to a sale and not drop-off the funnel. Once you know where these valuable leads are coming from, you can further develop these touchpoints to maintain consistently high engagement from customers.
3. Improvements to Your Marketing Budget
The software can show you which of your activities are most successful at driving customer engagement, and which are receiving low interaction. In turn, you can invest more of your marketing budget towards growing and refining these more successful activities, and remove your budget from the marketing areas which are underperforming. This will result in a more efficient way of identifying and addressing your strengths and weaknesses, receiving a higher return on investment from your marketing.
The post What Is the Value of Using Marketing Analytic Tools? appeared first on TechRound.