Sarah Bond, the corporate vice president for games at Microsoft, revealed that Xbox is looking into other gaming models, such as “timed slices” with games or by putting ads in games.
In an interview with Rolling Stones UK, Bond was asked how developers can see success on Xbox. She said, “Game Pass is an option for developers,” then explained how Game Pass is just one of many business models by saying, “You have pay-to-play, then there was free-to-play, and then we introduced Game Pass.”
Bond says Xbox is looking into other strategies, too.