One cornerstone of Apple silicon is energy efficiency, and in that area, AMD claims the new AMD Ryzen 7040 series will offer 30+ hours of video playback in ultrathin notebooks. Built directly into the series of chips is Ryzen AI, a dedicated AI engine embedded in the processor. AMD chips configured with Ryzen AI are 20% faster in AI tasks than Apple’s M2 chip while being 50% more energy efficient, according to the company.
To showcase the new chip’s performance, AMD compared the performance of a high-end Intel chip, the M1 Pro, and its new Ryzen 9 7940HS processor rendering an object in the popular application Blender. In the time-lapsed video shown on stage, the M1 Pro lags behind the Ryzen 9 7940HS in rendering the object. AMD says it made its performance claims against a MacBook Pro with M1 Pro, 32GB of unified memory, and 1TB of SSD storage running macOS Monterey. The M1 Pro is not Apple’s highest-end and most powerful chip for laptops, which is the M1 Max, and AMD did not compare its chip to the M1 Max. After roasting the M1 Pro, Ian Zelbo from FrontPageTech noticed AMD running their CES keynote on multiple 14-inch MacBook Pros. “Obviously these are contracted employees, and it means nothing,” he tweeted. “I just always find stuff like this hilarious.”
We do too… It’s akin to the “Twitter for iPhone” line on tweets that have gotten Android promoters in hot water multiple times over the past several years.
Read more of this story at Slashdot.