: How companies take advantage of our very human desire to feel superior to others, according to a new study Posted on August 12, 2022 By Charlielikes Humans seek superiority, which has implications for the way markets work, a new paper distributed by the National Bureau of Economic Research says. Stock Market Tags:‘new, “feel, ‘take, ‘to, “very, according, advantage, companies, desire, how, human, market, of, others, our, stock, stock market, study, superior