Microsoft is all set to more than triple the prices of its Bing Search APIs across all markets in what can be seen as an effort to recoup its investments into the search engine.
The new pricing will kick in from May 1, 2023 for all Microsoft Bing APIs including Image Search, Video Search, News Search, Visual Search, Entity Search, Web Search, Autosuggest, and Spell Check, the company said in a blog post.
“The new pricing model reflects more accurately the technology investments Bing continues to make to improve Search, including newer experiences such as Bing Visual Search and Bing Entity Search,” a Microsoft spokesperson said.