We learned a very expensive lesson. 71% of the IPv4 traffic we were supporting was from Roku devices. 9% coming from DishNetwork & DirectTV satellite tuners, 11% from HomeSecurity cameras and systems, and remaining 9% we replaced extremely outdated Point of Sale (POS) equipment. So we cut Roku some slack three years ago by spending a little over $300k just to support their devices. First off I despise both Apple and that other evil empire (house of mouse) I want nothing to do with either of them. Now with that said I am one of four individuals that suggested and lobbied 15 other tribal nations to offer a new AppleTV device in exchange for active Roku devices. Other nations are facing the same dilemma. Spend an exorbitant amount of money to support a small amount of antiquated devices or replace the problem devices at fraction of the cost. “Now if Roku cannot be proactive at keeping up with connectivity standards they are going to be wiped out by their own complacency,” adds DingleBob3899. “Judging by the growing number of offers to replace their devices for free their competitors are already proactively exploiting that complacency. When we approached Apple to see about a discount to purchase a large number of their devices, for the exchange, they eagerly offered to supply their devices for free.”
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