Taco Bell and KFC parent Yum Brands’ stock rises despite fourth-quarter earnings miss Posted on February 7, 2024 By Charlielikes Shares of Yum Brands Inc. climbed Wednesday, shrugging off the company’s weaker-than-expected fourth-quarter profit and revenue. After falling in premarket trading, Yum Brands’ stock is up 3%. Stock Market Tags:and, bell,, brands, despite, earnings, fourth-quarter, kfc, market, miss, parent, rises, stock, stock market, taco, yum