Warner Music Mexico has announced the launch of a new label called Gorgona, which will be led entirely by a team of female executives and will focus on promoting female artists.
The major explains that “despite Mexico being the home of many great female artists, the presence of women in other key senior industry roles has historically been low – this has been exacerbated by the social context of a country with very serious labour inequality issues”.
“This concern led to the formation of Warner Music Mexico’s Gender Equality Committee”, it goes on, “which is composed exclusively of women from across the company. They wanted to be proactive and create a space that would bring more visibility to female executives and help their career development”.
“Thus came the idea”, it adds, “of creating a label in which absolutely all roles in the supply chain – from songwriting to pitching to digital music services – would be carried out by women”.
The new label has already held a songwriting camp for female music-makers, while its first record is the recently released ‘Cypher 1: Ella’, a collaboration between Mabiland, Emjay, Mare Advertencia and Delfina Dib.
Says Andrea Fernandez, A&R Manager at Warner Music Mexico and the new label’s creative leader: “The atmosphere in our first camp was very friendly because everyone felt that their opinions and voices were validated in the studio”.
“They had practically never attended a camp where the participation of women was greater than that of men”, she adds. “We came out with a network of creative women who were able to get to know themselves and their work and produced spectacular songs”.