According to reports, Microsoft is looking for their own massive live service success story to breach into the vast money hoards of the Chinese market. Inspired by the ludicrous financial success of Genshin Impact, it looks like we may be rolling slowly towards the great gacha era of video games. A great move for Microsoft in a business sense, but terrible news for those out there pushed away by aggressive monetisation.
This all comes from Reuters, whose sources claim that “Microsoft Corp is stocking up on Chinese video game content to emulate Sony Group Corp’s success with Genshin Impact”. The article goes on to state that, according to their sources, Microsoft was scouting the region for developers they could work with, offering substantial amounts of money to break into the Chinese development industry.
Let’s break this down. The desire Microsoft has to cut out its piece of the incredibly lucrative Chinese pie is obvious and understandable, and Genshin Impact’s humongous success both in that region and abroad is a prospect almost too lofty to ignore. For a mega corporation That, alongside the industry-wide push towards live service and Xbox Game Pass’ lack of a big gacha title, all justify this march towards anime-inspired slot machine money.